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ATLANTA (January 19, 2017) - Atlanta-based Hotel Equities recently promoted President Brad Rahinsky to the position of President & Chief Executive Officer.  Fred Cerrone, founder of the firm, retains the position of Chairman.  Following a unanimous vote by the Hotel Equities’ Board of Directors in December, Mr. Cerrone announced the promotion at the monthly meeting of the firm’s leadership team.

“An extraordinary leader with an astute business mind, Brad brings that rare mix of business acumen and street sense to his position as the President & CEO of Hotel Equities” said Fred Cerrone, Founder and Chairman of Hotel Equities.  “He has used his exceptional leadership skills to attract top talent to our team and grow the company with an eye towards the future.”

“Brad’s ability to drive results to both the top and bottom line of our growing portfolio and consistently motivate leadership is remarkable.  He has proved himself to be a loyal colleague, a mentor and visionary willing to break new ground and inspire others to follow.  A man of integrity and faith, Brad embraces our company culture and lives it daily.”

Mr. Rahinsky joined Hotel Equities five years ago, with a comprehensive background in hospitality operations, sales and marketing and business development.  As Vice President of Operations, his first position, he took charge of strategic planning and the organization’s day-to-day activities.

To handle the firm’s expansion, Rahinsky both recruited and promoted talent to the team, including the addition of multiple Vice Presidents and Regional Directors of Operations along with additional leadership in revenue management, sales, financial support, training and marketing initiatives. The timely additions have propelled Hotel Equities’ success and set it on a course for sustained growth and opportunity. Development and third-party partnerships continue to expand and the firm expects excellent results for the foreseeable future.

“I’m extremely excited about the future of Hotel Equities and look forward to our continued growth and improvements,” said Brad Rahinsky, President & CEO. “I am honored and humbled to help guide the direction of this first-class organization in the 28th year of its inception. We will continue to lead our industry and provide tremendous opportunities for our key stakeholders.”

“For the past five years, I’ve had the privilege of spending a significant amount of time with Coach (Fred Cerrone) who has shared his insights and wisdom as well as his vision for the firm. 

“I've been in the business long enough to know that hospitality is a team sport. Surround yourself with talented, loyal professionals and give them the resources needed to be successful. Starting as a bellman nearly 30 years ago, I’ve had the opportunity to see that play out time and time again. We have assembled a very talented and experienced group of leaders who are committed to the plan, genuinely caring of one another and passionate about the business. With this team and the support that I have around me, the future looks very bright for Hotel Equities and its valued partners.”

Mr. Rahinsky holds a B.S. degree in Communication Arts with a minor in Marketing from the University of West Florida.  Residents of Dacula, in Gwinnett County, Georgia, he and his wife Tricia are the parents of three children. 

About Hotel Equities

Hotel Equities (HE) is an Atlanta-based full-scale hotel ownership, management and development firm operating nearly 100 hotels throughout North America. Frederick W. Cerrone, CHA, serves as Founder & Chairman; Brad Rahinsky serves as President & CEO.

For more information, visit

Contact: Margaret M. Jones / 770.934.2170

Contact: Brad Rahinsky

678.578.4444, x 22

Contact: Joe Reardon

678.578.4444, x 23

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