Atlanta, GA., January 31, 2020 — Today, Hotel Equities announced the hiring of Tyrone Tindell as the general manager of the Reverb by Hard Rock in downtown Atlanta. Tindell will lead the new hotel’s opening team alongside Terri Hunt, director of sales and marketing.  Hard Rock International revealed REVERB by Hard Rock™, the brand’s entrance into the upscale select service hotel category in late 2018 and partnered with the hotel’s ownership group, Bolton Atlanta LP; hotel operator, Hotel Equities; and consultant and asset manager, Horwath HTL, to launch the inaugural flagship hotel in Atlanta.

Tindell brings extensive experience in hotel operations and food and beverage management to his new role as general manager of the REVERB. He most recently served as dual general manager of two new-build Marriott hotels in Charlotte and Raleigh, NC, where he effectively minimized build-out times to ensure the hotels opened as scheduled with fully trained and engaged teams, resulting in both hotels exceeding expectations in brand performance results. A life-long learner and a natural leader, Tindell creates a sense of community among his teams. He enjoys developing others through sharing his own passion for hospitality and empowering them with the knowledge and tools needed to grow in their careers.

Hunt has been named as REVERB’s director of sales and marketing and will be responsible for leading pre- and post-opening sales and marketing initiatives with her sales team. Hunt most recently served as director of sales and marketing for a Marriott hotel in downtown Atlanta where she and her sales team consistently exceeded budgeted room revenues by an average of 15%. She has extensive pre-opening experience with W Hotels, Loews Atlanta and Hyatt.  Her strong knowledge of the Atlanta market, broadened by her active participation as a board member for local organizations, supports her expertise.  Hunt’s passion for people and the ability to build high-performing sales teams makes her uniquely qualified for success in her new role.

Tindell states, “REVERB by Hard Rock™-downtown Atlanta will bring a whole new experience to both Atlanta visitors and residents, as it will highlight the city’s immense love of music and music history. Terri and I are thrilled to be building relationships in this vibrant community, and we look forward to providing a one-of-a-kind, unique experience for REVERB guests.” Hunt and Tindell will work closely together to establish strategic planning in all facets of operations and sales.

Keith Hensley, Hotel Equities’ VP of operations, full service and resort division, says, “We welcome our new leaders, Tyrone and Terri, and we know they will provide exceptional direction for the rest of their team. Their track record of success throughout their careers has proven that they are well-equipped with the vision and creativity to make REVERB successful.”

REVERB by Hard Rock™, a Hard Rock International hotel, is the first in a new collection of music-centric hotels. This new brand emphasizes not only a love of music, but innovative technology, with 195 comfortable and contemporary rooms with state-of-the-art amenities and creative public spaces like the ample co-working space and rooftop bar. The property has an anticipated opening date in June 2020. The nearest hotel to the Mercedes-Benz stadium, it is located adjacent to the stadium, which hosts many of the music industry’s top performing artists, and is home to the Atlanta Falcons NFL team and the Atlanta United MLS soccer team.

Frank Chen, chief operating officer of Bolton Atlanta, LP, states, “Atlanta has made its mark on the music and entertainment industry, and it is truly exciting to be able to contribute to that success. This hotel is unequivocally one of a kind, and we have the utmost confidence that Tyrone and Terri understand and share our vision and will bring it to life through their leadership.”

Other parties involved in the hotel development are Gensler (architect) and Batson-Cook (general contractor).