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ORLANDO, FL - APRIL 4, 2013 - Los Angeles-based Hotel Angeleno is using, the brand advocate platform for hotels, to amplify their social network strategy. Since going live in January, the hotel has reached more than 75,000 friends, relatives and colleagues of current guests. helps turn the hotel's guests into advocates right at the point of booking. Those advocates share with their social networks about their upcoming trip and that they'll be staying at Hotel Angeleno. This generates exposure to a huge pool of people in a trusted, branded way that the hotel could never reach on its own. then works to convert that exposure into new guests.

Jess Puccinelli, Marketing Manager for Hotel Angeleno, had this to say about, "When we first saw we thought it was a clever, unorthodox way to turn our guests into evangelists for our brand. We thought it would be a good fit for our overall strategy and would help us increase our reach. Since we started using, our reach on Twitter and Facebook has increased exponentially. Plus through the incentives we use for our advocates, we have created more awareness for our in-house restaurant and are seeing an increase in guest usage of it."

"The Hotel Angeleno already had a strong social strategy when we approached them. However, they were looking for a natural way to reach more people," says Kristi White, VP of Global Sales Strategy for "They are using to create additional awareness for upcoming guests about other services available in the hotel. helps them not only to reach new potential guests and earn booked room nights, but it also drives ancillary revenues from existing guests for outlets within the hotel.  "

To find out more about how can help create a significant, measurable impact for your hotel, please get in touch with Kristi White at or visit

About is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in 2010, is a platform designed to reach travelers around the world in a natural, trusted way and have a significant, measurable impact on a hotel's bottom line. Find out more at

Contact: Kristi White / +1.817.704.3930

About Hotel Angeleno

Hotel Angeleno is the Choice for LA Hotels. Located at the crossroads of Santa Monica, Beverly Hills and UCLA, guests experience culture, warmth and unparalleled views. The relaxed ambiance, handsome design and friendly service make you feel right at home. Find out more at

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