Hospitality Upgrade Magazine Adds Augmented Reality in Summer 2013 Issue
June 21, 2013 11:36am
Augmented Reality (AR) Enhances Reader Interaction in Magazine Content of Hospitality Upgrade
ATLANTA – June 24, 2013 – As part of its commitment to providing readers with cutting-edge technology, Hospitality Upgrade magazine, the No. 1 technology source for the hotel, travel and foodservice industry, has introduced augmented reality (AR) to its summer issue to enhance reader engagement with printed magazine content. Image recognition and augmented reality are quickly gaining popularity as they provide a fun, engaging experience for readers while allowing marketers to create digital representation of their products that can easily be monitored.
Debuted at the Hospitality Industry Technology Exposition and Conference (HITEC), the summer issue of Hospitality Upgrade will encourage readers to interact with its content by viewing videos, helpful recommendations or special promotions via augmented reality. By using a smartphone or tablet, readers can download the free Layar app (available in the Apple App Store, Google Play Market or at Layar.com) and scan any page of the issue designated with the AR logo, indicating there is an additional layer to the page.
The addition of augmented reality to Hospitality Upgrade’s pages is just one of many new, exciting features the magazine offers. To watch a short video on all the new features offered by Hospitality Upgrade, go to More than a Magazine.
Tags: hospitality upgrade,
hotel technology news
Contact: Geneva Rinehart
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