THE PEOPLE EFFECT: Find, Grow and Retain The Best of The Best

ATLANTA, GA and MINNEAPOLIS, MN –March 28, 2019 – Hospitality and human resources gurus Joel Carver and Mary Weber have teamed up to write a new book, and launch a speakers series, THE PEOPLE EFFECT: Find, Grow and Retain the Best of the Best, a collaboration addressing human capital challenges they have both faced throughout their careers.

The authors first crossed paths in 2008 when they both held senior leadership roles with a hospitality management and real estate company. The journey they went on was first to keep the hotels profitable and staffed during the great recession, and then to create and support a team of top associates in the industry, as the economy recovered.

In their book, the two share some best practices on how to create a strong, positive employee experience. They organized the book to mirror the experience most employers have with their employees – covering everything from the fundamentals like organizational culture, to recruiting, selection, performance management, career development and more. Most chapters have two sections. First, there’s a storyline illustrating some of the difficulties associated with managing people in a complex hotel setting. The characters, General Manager Margaret and HR Director Josh, set the scene with challenging scenarios from their individual points of view. The second section of each chapter includes ideas and solutions that hotel GMs and HR managers can start using immediately to enhance the employee experience. The plan is not just to inspire and provide examples, but also to give concrete action steps and strategies. Weber and Carver include samples and resources at the end of the book to help readers get started with the tactics they cover.

Weber has a 30-year career in strategic human resources leadership and talent management strategies. She left the corporate world to consult, provide leadership coaching, and teach at the collegiate level. Carver also took the entrepreneurial path and founded The Carver Companies, which is transforming the hospitality industry as the largest hospitality facing, human capital organization in North America.

The book was born out of a comment that the two often heard from clients and colleagues – “You really need to write a book” to share experiences and perspectives. Over the past decade, they saw a profound change in how employers manage their employees and in how employees want to be treated – they felt it was important that leaders take note. The change resulted from a significant shift in priorities over the years. While profitability has always been the goal, there is an exclusive focus on the P & L that has taken over how many hotels are managed, Carver noted. “With the P & L driving most decisions, hotel managers have forgotten about the people effect,” said Carver. “Guests and employees have taken a backseat to the bottom line.”

With unemployment in the U.S. is at the lowest point in 50 years, Weber summarized that the only way to attract and retain the best talent is to value the people who possess that talent and create a positive, memorable, and supportive employee experience for them. “Employees are the foundation of the success of any business – particularly in the hotel industry. If we treat our people well, they will treat our customers well, which will treat our P&L sheet well,” said Weber. “If we don’t, our guest experiences will collapse and take our profits with them.”

While the book is primarily targeted at hoteliers, the authors explained that the concepts and solutions presented are tried and true, and easily applied to other industries. “Our goal in writing this book is to encourage and empower hotel owners and operators to begin dedicating the same attention and care to their greatest resources – their people – that they have previously dedicated to brick and mortar assets and line items on the P&L sheet,” said Carver. “If you’re on board with that goal, this book is for you.”

The People Effect is coming to Barnes and Noble and on April 6, 2019. Pre-orders and volume pricing may be obtained by emailing [email protected] or calling (404) 254-3130.

More information on Joel Carver may be found at and for more information on Mary Weber, visit

CONTACT: Joel Carver [email protected] 404.343.4774 – Atlanta +44.20.3936.8644 -London + 647.945.5413-Toronto