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As part of Dubai's Tourism Vision 2020, approved by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai and UAE Vice President and Prime Minister, Dubai plans to attract 20 million visitors per year by 2020. Dubai is renowned for raising the bar and making the impossible happen. EXPO 2020 will bring a huge influx of international visitors into the UAE and the hospitality industry plays a vital role in securing Dubai's position as one of the world's premier tourism hubs.

To help realize this vision, HITEC®, the world's largest hospitality technology exposition and conference brand is debuting in the Middle East, with Dubai as the host city.

HITEC Dubai, co-produced by Hospitality Financial and Technology Professionals (HFTP®) and Naseba, will feature an expo floor with over 40 technology providers showcasing the latest innovations; and a summit for hospitality decision makers and technology providers to conduct business.

HITEC Dubai's Advisory Council has meticulously crafted an educational session with panel discussions, tech talks and workshops that allow hoteliers to discuss solutions that will transform their operations. Smart rooms, loyalty by blockchain, PMS, sustainable technology, all cloud hotels and smart data analytics are just some of the many topics being covered as part of the agenda.

HITEC Dubai's Advisory Council Chairman and Jumeirah Group CIO, Marwan Al Ali, noted "technology enhances guest experience, reduces costs and increases profitability – all of these are paramount to the region leading up to mega events like Expo 2020 and beyond. I invite all key hospitality stakeholders to make the best use of HITEC's debut to the Middle East."

Dubai's Department of Tourism and Commerce Marketing (DTCM), the principal authority for the planning and marketing of tourism in Dubai, is responsible for helping to realize Tourism Vision 2020 and has also officially endorsed HITEC Dubai.

"Technology has become the central nervous system of all leading economic drivers in the region including the hospitality industry," said Naveen Bharadwaj, production director at Naseba. "We are pleased to receive the endorsement of DTCM for HITEC Dubai, an impact-driven technology show for knowledge sharing, product show-casing and deal-flow within the hospitality industry."

"Several Middle Eastern stakeholders have attended HITEC in North America over the years and we are very glad to follow their requests and bring HITEC to Dubai for the benefit of the wider industry," said Frank Wolfe, CEO at HFTP. "DTCM's endorsement underlines the government's commitment to industry-wide adoption of technology and innovation."

For more information, contact Sharath Ravi on +971 44 55 79 13 or email at sharathr@naseba.com.

About HITEC Dubai

Hospitality Industry Technology Exposition and Conference (HITEC®) is the world's largest and oldest hospitality technology exposition and conference brand. HITEC offers a unique combination of top-notch education and brings together the brightest minds and hottest technologies from across the globe to one place.

Hospitality Financial and Technology Professionals (HFTP®), producers of HITEC, will partner with Naseba, a business facilitation company, to bring the brand to Dubai. Making the event accessible to buyers from the lucrative Middle Eastern market, currently worth over USD 75 bn.

The show will offer an education program and exhibits. In addition, HITEC Dubai will feature a summit with one-to-one business meetings that have become the hallmark of Naseba's platforms. Hoteliers attending the summit portion of HITEC Dubai will be pre-qualified to confirm their purchasing authority, budgets, timelines and solutions of interest.

hitec.naseba.com

About HFTP

Hospitality Financial and Technology Professionals (HFTP®) established in 1952, is an international, nonprofit association, headquartered in Austin, Texas, USA, with offices in Hong Kong, United Kingdom and the Netherlands. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with members and stakeholders spanning across the globe. HFTP uniquely understands the industry's pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. It does this via its expert networks, research, certification programs, information resources and conferences/events such as HITEC. HFTP also owns the world's only hospitality-specific search engine, PineappleSearch.com®.

For more information about HFTP, email membership@hftp.org or download the HFTP/HITEC media kit. Follow HFTP/HITEC on HFTP Connect, Facebook (@HFTPGlobal; @HITECconference), LinkedIn, Twitter (@HFTP), Instagram (@HFTP_HITEC), Flickr and YouTube for the latest news. Stay tuned to HFTP's industry-specific, informational news sites: HFTP News, HITEC Bytes, HFTP Club Bytes and HFTP Finance Bytes.

Contact: Jessica Blankenship

jessica.blankenship@hftp.org

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