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MCLEAN, Va. – Hilton (NYSE: HLT) today announced the appointment of Adam Crocini to the role of vice president, Food & Beverage, Luxury & Lifestyle Group. As part of this newly created role, Crocini will serve as the chief strategist and champion for all matters related to food and beverage initiatives for Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton.  

“We are incredibly honored to have Adam lead the food and beverage strategy for the Luxury & Lifestyle portfolio,” said Martin Rinck, executive vice president and global head, Luxury & Lifestyle Group, Hilton. “Adam joins us with a tremendous amount of experience shaping the F&B programming for marquee hotels around the world. With F&B being such a critical part of any hotel experience, Adam’s addition reinforces our commitment to delivering unforgettable experiences for all our guests throughout their entire stay.”

Crocini brings more than 20 years of experience in the development, opening and operating of hotels, restaurants, nightclubs and integrated resorts, and joins Hilton from Capella Hotels and Resorts in Singapore. In his most recent role, Crocini oversaw the operations and strategic planning for concepts and programing related to restaurants, bars, spa/wellness and rooms for new properties opening in Bangkok, Sydney, Sanya, Ubud, and Male.

Crocini will build on the long-standing history of culinary excellence at Hilton’s Luxury & Lifestyle properties, which has ushered in many industry firsts and currently hosts many award-winning restaurants:

  • First hotel to create the Red Velvet Cake, The Waldorf Salad and to reinvigorate the Eggs Benedict
     
  • First hotel to launch an underwater restaurant – Ithaa in 2005
     
  • Three Michelin-starred restaurants, including La Pergola, Librije’s Zusje Amsterdam and Gordon Ramsay Au Trianon
     
  • An impressive group of world-renowned talents, including Jean-Georges Vongerichten, Rungthiwa ‘Fae’ Chummongkhon and Michael Mina
     

“I am thrilled to join Hilton’s Luxury & Lifestyle Group, and build on the exciting momentum behind the four brands,” said Adam Crocini, vice president, Food & Beverage, Luxury & Lifestyle Group. "Food & beverage is at the core of every hotel experience, and I look forward to creating a best-in-class strategy and exciting F&B programs at all of our current and future properties.”  

Throughout his career, Crocini has also held positions at Marina Bay Sands Integrated Resort and Casino, Wolfgang Puck Fine Dining Group, The TAO Group and Four Seasons Hotels and Resorts.

Born in Connecticut, Crocini completed an Associates Degree in Occupational Studies, Culinary Arts and a Bachelor of Professional Studies in Hospitality Management at The Culinary Institute of America in New York and the Executive Leadership Program at INSEAD in Singapore.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 15 world-class brands comprising more than 5,500 properties with nearly 895,000 rooms, in 109 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 82 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on FacebookTwitterLinkedInInstagram, and YouTube.

About Waldorf Astoria Hotels & Resorts

Waldorf Astoria Hotels & Resorts is a portfolio of over 30 iconic properties that create a unique sense of place with a relentless commitment to personal service and culinary expertise in landmark locations around the world. Unified by their inspirational environments and True Waldorf Service, Waldorf Astoria hotels deliver graceful service from the moment a guest books through checkout. Waldorf Astoria is a part of Hilton, a leading global hospitality company. Experience Waldorf Astoria by booking at www.waldorfastoria.com or through the Hilton Honors mobile app. Learn about the brand by visiting newsroom.hilton.com/waldorfastoria, and follow Waldorf Astoria on Twitter, Instagram and Facebook.

About LXR Hotels & Resorts

LXR Hotels & Resorts is Hilton’s luxury collection brand, with each location offering a singular travel experience native to its place, history, and tradition.  Destined for the world's most alluring locations, LXR Hotels and Resorts immerse guests in bespoke travel experiences. LXR connects legendary luxury properties into a network of hotels that are set apart by an unrivaled commitment to personalized attention and locally immersive experiences for their guests.  LXR Hotels & Resorts is part of Hilton, a leading global hospitality company, and each property benefits from the strength of the Hilton Enterprise and its award-winning Hilton Honors programs.   Learn more at LXRHotels.com, or connect with us on Facebook, Instagram, Twitter, and Pinterest.

About Conrad Hotels & Resorts

Spanning more than five continents with nearly 35 properties, Conrad Hotels & Resorts has created a seamless connection between contemporary design, leading innovation and curated art to inspire the entrepreneurial spirit of the globally connected traveler. Guests can manage their stay through the Conrad Concierge service in the Hilton Honors mobile app, getting access to pre check-in and room selection, to ordering in-room dining and mobile checkout, all from their own mobile device. Conrad is part of Hilton, a leading global hospitality company. Connect with Conrad by booking at www.conradhotels.com or through the Hilton Honors mobile app. Learn more about the brand by visiting newsroom.hilton.com/conradhotels, and follow us on Facebook, Instagram and Twitter.

About Canopy by Hilton

Canopy by Hilton is a place in the neighborhood to relax and recharge, offering simple guest-directed service, thoughtful local choices, and surprisingly comfortable spaces. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. Canopy by Hilton is the lifestyle hotel brand of Hilton. Experience a positive stay at Canopy by booking at www.canopybyhilton.com or through the Hilton Honors mobile app. Learn more about the brand at newsroom.hilton.com/canopybyhilton, and connect with us on Facebook, Instagram, Twitter and Pinterest.

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