Highgate Names Lucy Martin General Manager of The Celino South Beach, Opening Fall 2017

/Highgate Names Lucy Martin General Manager of The Celino South Beach, Opening Fall 2017

Highgate Names Lucy Martin General Manager of The Celino South Beach, Opening Fall 2017

|2017-06-19T13:08:26-04:00June 19th, 2017|

MIAMI BEACH, Fla. (June 19, 2017) — The Celino South Beach, located on Miami’s famed Ocean Drive and deemed one of the largest developments that the iconic street has ever seen, has appointed Lucy Martin as the hotel’s General Manager. Martin will be at the helm of the launch of this grand boutique lifestyle hotel to oversee its 132 guestrooms, rooftop and pool amenities well as immersive, lively programming to ensure that this energetic hotel is a game changer in South Beach when it opens this fall.

“Lucy is a true industry leader and expert, whose talents and experience we trust to effectively lead the dynamic team and operations of The Celino South Beach,” said Jeff Toscano, Senior Vice President of Lifestyle Hotels at Highgate. “We are thrilled to welcome Lucy into the Highgate family and are looking forward to seeing her success as she leads this new, highly-anticipated project.”

Martin immediately assumes the position of general manager and has already stepped into the role of overseeing all aspects of the hotel’s operations as well as curating the identity of the hotel through design, fashion, art, and wellness collaborations and partnerships.

“Miami Beach continues to attract guests from near and far,” said Lucy Martin, General Manager of The Celino South Beach. “Between the increase in tourism, warm climate, renovations to the convention center and abundance of cultural institutions, Ocean Drive is the ideal location to develop a project the size and caliber of The Celino South Beach. I am honored to take on the challenge of ensuring its success and being part of the reimagining of Ocean Drive, South Beach’s most vibrant strip known around the world.”

Most recently, Martin was the general manager at Shore Club in South Beach and part of the pre-opening leadership team for 1 Hotel South Beach. A native of Manchester, England, Martin’s tenure with Morgans Hotel Group allowed her to hold various executive positions at London, Scottsdale and Miami properties.

The Celino South Beach, located at 640 Ocean Drive, is currently undergoing an expansive, $40 million redevelopment that will merge the historic Park Central Hotel, Imperial Hotel, Heathcote Apartments and a new, modern, five-story atrium building to establish itself as the newest anchor of South Beach and the crown jewel of Ocean Drive. The elegant, oceanfront oasis features four interconnecting buildings with 132 guest rooms, including 12 signature balcony suites and 14 one-bedroom suites, three restaurants and bars.

The Celino South Beach is a signature project of Optimum Group, and managed by Highgate, a premier real estate investment and hospitality management company whose growing portfolio includes more than 100 properties in gateway cities worldwide.

For more information on The Celino South Beach, visit TheCelinoHotel.com.

About The Celino South Beach

The Celino South Beach is the largest and most iconic hospitality development opening on Miami Beach’s globally recognized Ocean Drive district. Slated for a fall 2017 opening, the hotel will unveil a new standard of luxury and resurface the 1940s convivial, tropical class of the iconic street with a fiery, fashionable personality enveloped in vibrant beats. The Celino South Beach property is undergoing a $40 million redevelopment that is merging the historic Park Central Hotel, Imperial Hotel, Heathcote Apartments and a new, modern, five-story atrium building. The oceanfront oasis will feature 132 guestrooms and suites; three restaurants and bars featuring lively entertainment, headed by Charles Khabouth of ICONINK; two pools: a courtyard-level pool and a rooftop glass-bottom pool and deck; 6,000 square feet of indoor/outdoor event space; as well as thoughtful amenities, including in-room spa services and a bike rental program. The Celino South Beach is a project of Optimum Group with a curated team of power players, including ICONINK, Space4Architecture, Borges + Associates Architects, and Navigate Design.

The Celino South Beach is located at 640 Ocean Drive, Miami Beach, Florida, 33139. For more information, visit TheCelinoHotel.com.

Contact: Daniella Turchin


About Optimum Group

Optimum Group is a global real estate, asset management and development powerhouse with $1.5 billion in assets and real estate projects. Optimum is headquartered in Luxembourg with European representative offices in London and Berlin and with U.S. operations based in Miami and regional presence in New York and Newport Beach. Optimum U.S. operations oversee the entire process from inception to physical completion of real estate projects in hospitality, commercial, office, and residential. Current and planned projects in the U.S. are located in Miami, New York, San Francisco and Los Angeles. The property portfolio is well diversified not only from a market perspective, but also in terms of development strategy: the projects range from change of use, property enhancement and ground-up developments, to value add and core plus investments. For more information, visit optimumam.com.

About Highgate

Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu. Highgate also has an expanding presence in key European markets through properties in London, Paris, Barcelona, Vienna and Prague. Highgate’s portfolio of global properties represents an aggregate asset value exceeding $10B and generates over $2B in cumulative revenues. The company provides expert guidance through all stages of the hospitality property cycle, from planning and development through recapitalization or disposition. Highgate has created a portfolio of bespoke hotel brands and utilizes industry leading proprietary revenue management tools that identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the industry’s most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, London, Dallas, Chicago and Seattle. For more information, visit highgate.com.

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