MIAMI BEACH, Fla. (June 19, 2017) — The Celino South Beach, located on Miami’s famed Ocean Drive and deemed one of the largest developments that the iconic street has ever seen, has appointed Lucy Martin as the hotel’s General Manager. Martin will be at the helm of the launch of this grand boutique lifestyle hotel to oversee its 132 guestrooms, rooftop and pool amenities well as immersive, lively programming to ensure that this energetic hotel is a game changer in South Beach when it opens this fall.

“Lucy is a true industry leader and expert, whose talents and experience we trust to effectively lead the dynamic team and operations of The Celino South Beach,” said Jeff Toscano, Senior Vice President of Lifestyle Hotels at Highgate. “We are thrilled to welcome Lucy into the Highgate family and are looking forward to seeing her success as she leads this new, highly-anticipated project.”

Martin immediately assumes the position of general manager and has already stepped into the role of overseeing all aspects of the hotel’s operations as well as curating the identity of the hotel through design, fashion, art, and wellness collaborations and partnerships.

“Miami Beach continues to attract guests from near and far,” said Lucy Martin, General Manager of The Celino South Beach. “Between the increase in tourism, warm climate, renovations to the convention center and abundance of cultural institutions, Ocean Drive is the ideal location to develop a project the size and caliber of The Celino South Beach. I am honored to take on the challenge of ensuring its success and being part of the reimagining of Ocean Drive, South Beach’s most vibrant strip known around the world.”

Most recently, Martin was the general manager at Shore Club in South Beach and part of the pre-opening leadership team for 1 Hotel South Beach. A native of Manchester, England, Martin’s tenure with Morgans Hotel Group allowed her to hold various executive positions at London, Scottsdale and Miami properties.

The Celino South Beach, located at 640 Ocean Drive, is currently undergoing an expansive, $40 million redevelopment that will merge the historic Park Central Hotel, Imperial Hotel, Heathcote Apartments and a new, modern, five-story atrium building to establish itself as the newest anchor of South Beach and the crown jewel of Ocean Drive. The elegant, oceanfront oasis features four interconnecting buildings with 132 guest rooms, including 12 signature balcony suites and 14 one-bedroom suites, three restaurants and bars.

The Celino South Beach is a signature project of Optimum Group, and managed by Highgate, a premier real estate investment and hospitality management company whose growing portfolio includes more than 100 properties in gateway cities worldwide.

For more information on The Celino South Beach, visit