Forum brings together technology leaders from numerous verticals of the travel industry

AUSTIN, TEXAS (April 19, 2016) – Hospitality Financial and Technology Professionals (HFTP®) announced today that it is a sponsor of the 2016 OpenTravel Alliance Advisory Forum. The event provides an opportunity for technology leaders from numerous verticals of the travel industry to connect. Air, hotel, car rental, cruise line, rail, leisure and more will be represented. The Advisory Forum is at Disney’s Coronado Springs Resort in Orlando, Florida from May 16-19, 2016.

"HFTP is proud to sponsor the 2016 OpenTravel Advisory Forum," said HFTP CEO Frank Wolfe, CAE. "OpenTravel continues to develop and maintain interoperability for disparate travel systems, and HFTP is happy to provide any assistance necessary to create a better industry for our members.”

The 2016 Advisory Forum will provide keynotes and panels to prepare attendees for technology changes in the travel industry, including topics such as the digital marketplace, semantic search and the API economy. The Forum will also include workshops and OpenTravel’s first Hackathon Lite, offering hands-on experience with the OpenTravel 2.0 object-oriented model.

“Nowhere else do you have the opportunity to connect and collaborate with some of the travel industry’s top technology companies and distributors," said Greg Poirier, OpenTravel Alliance executive director. "We are grateful for our strong partnership with HFTP as we continue to improve business processes and transactions in the world of hospitality and travel."

Earlier this year HFTP announced an agreement to assist OpenTravel Alliance with its 2.0 Object Oriented Platform in the lifestyle development areas of golf and spa. HFTP will provide assistance via its global network of members, industry research centers, conferences and global electronic distribution channels.

To register for the OpenTravel 2016 Advisory Forum, visit http://www.opentravel.org/Activities/Default.aspx. To book hotel reservations, visit www.mydisneymeetings.com/opentravel.