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CHTA will discuss China technology at the world’s largest hospitality technology conference

AUSTIN, TEXAS (May 18, 2016)Hospitality Financial and Technology Professionals (HFTP®) has announced plans for a new educational session on hotel technology trends in China at the upcoming Hospitality Industry Technology Exposition and Conference (HITECSM). The Global China session will be organized by HFTP’s allied association, the China Hospitality Technology Alliance (CHTA) and is scheduled for Wednesday, June 22, 2016 at 11:30 a.m. in the Rivergate Room at the Ernest N. Morial Convention Center in New Orleans, La. USA.

The featured HITEC educational session will discuss how China is growing globally in the areas of tourism and travel, as well as how investors and technology vendors are making an impact toward the hospitality industry at large. A keynote will start the session with a presentation of the current industry status in China. This will be followed by a panel discussion with senior hoteliers and moderated by Jing Zhu, CHTA chair and CEO. HFTP CEO Frank Wolfe, CAE will also participate in the panel discussion.

“HFTP is proud to partner with CHTA,” explains Wolfe. “Both HFTP and CHTA are committed to promoting education and creating a better industry for the hospitality technology professionals worldwide.”

The partnership between HFTP and CHTA ensures the visibility of both associations at industry events. Event attendees benefit from the partnership as they are able to meet with representatives from CHTA at HITEC, as well as HFTP representatives at CHTA’s Global Conference in November. HITEC, produced by HFTP, is the world’s largest hospitality technology show and CHTA is recognized as the authoritative resource for hospitality technology in the Greater China and Asia region.

“I am honored to be here at HITEC on behalf of the CHTA committee,” said Zhu. “While China is making an impact globally, CHTA has a mission to make the hospitality industry a much better space from a technology perspective. We truly appreciate all of the support from HFTP — together we are going to make a difference.”

HITEC 2016 is June 20–23, 2016 at the Ernest N. Morial Convention Center in New Orleans, La. USA. For the latest news, follow HFTP/HITEC on HITEC BytesFacebookTwitter and LinkedIn.  

For more information on HFTP membership or offerings, contact Bryan Wood, director of membership development and services, at For more information about HITEC, contact the HFTP Meetings & Special Events Department at, +1 (512) 249-5333. For more information on CHTA, please contact Jing Zhu at


HITEC is the world's largest hospitality technology exposition and conference. HITEC offers a unique combination of top-notch education, and brings together the brightest minds and hottest technology from over 375 companies to one place. HITEC 2016 will take place June 20-23 at the Ernest N. Morial Convention Center in New Orleans, La. USA. The unparalleled expo offers 5,500 + attendees essential education, access to top hospitality technology industry experts and the resources to find cost-effective ways to improve company bottom lines. Combined with the intimate opportunities to connect with fellow professionals, HITEC has everything to enhance your career.

About HFTP

Hospitality Financial and Technology Professionals (HFTP®) is a global nonprofit hospitality association, headquartered in Austin, Texas, USA, that uniquely understands the industry’s problems. HFTP has over 5,200 members and several thousand stakeholders across the globe. HFTP assists its members in finding solutions to industry problems more efficiently than any organization via its expert networks, research, conferences such as HITECSM and certification programs. HFTP also owns the world's only hospitality specific search engine, HFTP is recognized as the spokes group for the finance and technology segment of the hospitality. For more information about HFTP, e-mail

Contact: Jessica Blankenship, Public Relations Manager / 512-220-4038

About CHTA

CHTA is a non-profit organization with a strong focus on leading-edge Chinese technologies, which aims to set global standards in servicing both Chinese and international hotel chains. CHTA is a vehicle through which Western technologies can be effectively deployed to properties in China, not only international chains but also local Chinese groups. CHTA consists of a group of leading hoteliers and technology vendors that strive to bring the true value of technology to hotel guests and the business. CHTA is strongly supported by numerous volunteers from both membership companies and non-membership individuals.

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