This win reflects the accomplishment of relaunching the new website, which hosts 24 existing properties and has a strong focus on direct-booking functionalities
NEW YORK (December 7, 2018) – HEBS Digital, a leading authority in technology and digital marketing for hotels, has been honored with a bronze Adrian Award for their work on the Loews Hotels & Co website by the Hospitality Sales & Marketing Association International (HSMAI) for 2018. Now in its 62nd year, the HSMAI Adrian Awards is among the largest and most prestigious global travel marketing competitions.
“The HEBS Digital team created a website with functionality and design to reflect our company’s new positioning, look and feel,” said Jacob Messina, Senior Director eCommerce & Performance Marketing. Loews Hotels & Co. “We have been partners with HEBS for several years now and are very pleased with our new website.”
Upon starting the project, HEBS Digital performed a content audit, inventory, and gap analysis identified key areas for optimization across UX, creative and SEO disciplines. With all team members aligned on a strategy to create a new, revenue-generating website for Loews Hotels, HEBS Digital designed and develop a new site that includes:
- A Spotlight Search functionality with fast, type-ahead search that allows users to effortlessly find relevant content on the website
- An intuitive booking widget that remembers the visitor’s selection and displays it throughout the site and during future visits
- A fully-responsive website experience built on the latest web coding standards.
- A fully-integrated, custom booking engine for a streamlined experience on all devices
“It is always a pleasure to work with the Loews Hotels & Co team on exciting initiatives that help drive their business,” said Emily Millman, Director of Client Success at HEBS Digital. “This website was a great undertaking by our team and I was happy the delivered product met all of their needs and goals.”
To see the project, visit the Loews Hotels & Co website.