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HeBS Digital CEO Max Starkov to speak at the 2017 North American Smart Travel Data Summit, discussing the future of intent and data marketing for hoteliers.

New York, NY  – January 26, 2017 – President and CEO Max Starkov of HeBS Digital is scheduled to present at EyeforTravel’s 2017 Smart Travel Data Summit North America in Atlanta, GA. Taking place February 22-23, 2017, the Smart Data Travel Summit highlights trends and developments in data-driven marketing, revenue management, and product development in the travel industry.

As an industry thought leader and data marketing specialist, Max Starkov will discuss the future of Smart Data Marketing in a session on February 23, 2017 titled, “Merge the Future with the Past to Propel Your Travel Product Forward,” focused on:

  • Smart Data Marketing and the need to combine intent data with historical CRM data to realize the most direct bookings and effective use of your marketing spend
  • Pursuing dynamic content personalization to its fullest potential and hyper-relevant targeting to meet those high conversion rates
  • Deploying dynamic real-time analytics and valuing in-market customers to further your bottom line
  • Mastering real-time tactics to capitalize on intent data stores and ignite your website’s inner salesperson

“Smart Data Marketing is an important direct booking tool in hotelier’s digital technology and marketing arsenal,” said Max Starkov, President & CEO of HeBS Digital. “It balances knowledge about your property’s past guests (CRM Data) and knowledge about consumers who are planning to travel to your property’s destination (Intent Data) to generate the highest number of direct bookings and ultimately reach your best guest. Consider which traveler is more important today to your bottom line? A past guest who is not planning a trip anytime soon, or someone who is currently actively researching a trip to your property’s destination?”

International hoteliers and hospitality professionals have been partnering with HeBS Digital since 2001 for innovative digital and marketing solutions including the Smart Personalization, proprietary smartCMS website technology platform designed specifically for hotels, and Dynamic Rate Marketing technology to shift share away from online travel agencies and boost direct bookings.

The 2017 Smart Travel Data Summit is the only data-driven conference catered to the travel and hospitality landscape. Guests of HeBS Digital save $200 off passes to the conference by quoting SPEAK200, available for purchase online.

About HeBS Digital

Founded in 2001, HeBS Digital helps hoteliers around the globe drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (

The firm is headquartered in New York City and has offices in Las Vegas, Europe, and Asia Pacific. HeBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), W3 Awards, WebAwards, Travel Weekly’s Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and tourist offices across the globe are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise.

The HeBS Digital team is comprised of thought leaders, a truly diverse team of experts comprised of over 33 nationalities speaking over 22 languages. The team’s singular focus has always been and still is to help hoteliers maximize revenues from the Direct Online Channel – the most profitable channel for hoteliers today. Contact HeBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (LONDON), +65 9005 1589 (APAC), or

Contact: Mariana Mechoso Safer / 212-752-8186

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