HeBS Digital Celebrates 15 Years of Building ‘Book Direct’ Strategies for Hoteliers
June 6, 2016 9:16am
Summary: HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is celebrating 15 years of helping hoteliers build book direct strategies that maximize revenues from their most cost-efficient channel – their property website.
New York, NY – June 6, 2016 – Fifteen years ago, HeBS Digital was born as the first hotel digital technology and marketing firm with a “Book Direct” mantra. Today, HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization firm, is celebrating its heritage of helping thousands of hotel clients maximize revenues from the direct online channel – their property website – since 2001.
HeBS Digital has transformed the industry with digital technology and innovations, all centered on helping hotels increase their direct website bookings. The firm led its roster of hospitality clients to achieve new levels of success via the direct online channel with a comprehensive suite of digital technology and marketing services, all backed by a concrete strategy designed to grow website revenues during critical occupancy and business need periods. HeBS Digital’s most notable achievements over the years include:
“By early 2001 it had become obvious that many hoteliers were struggling with the new online distribution paradigm and did not have a clear vision as to how to engage online travel consumers and monetize the direct online channel” said Max Starkov, President & CEO of HeBS Digital. “This had given the early OTAs tremendous advantage and opportunity to literally fleece the hospitality industry. Based on the invaluable expertise from my previous two Internet travel and hospitality start-ups, I created HeBS Digital to help hoteliers own their customers, to drive revenues the most cost efficient way possible – through their own property websites. I am excited about where we’ve been, and even more excited about where we are going.”
“In our digital partner search we looked for things such as an understanding of our business and a demonstrated ability to be innovative in the ever-changing world of hospitality digital ecommerce. We also looked at their ability to work with us as a team member and not as a vendor. And that is where we found HeBS Digital really stood out” said Bill Linehan, Executive Vice President, Chief Marketing Officer, RLHC.
From identifying industry trends to partnering with hoteliers to lesson their independence on the OTAs, HeBS Digital stayed ahead of the curve since 2001. Click here to see why you should trust the experts.
Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm, based in New York City (www.hebsdigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 350 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or firstname.lastname@example.org.
Contact: Mariana Safer
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