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New York, NY (September 26, 2016) – The Travel Weekly Magellan Awards have recognized HeBS Digital and four of its clients with awards for website design, multichannel marketing campaign results and Dynamic Rate Marketing technology.  From design to marketing to services, the Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all. The firm that has helped hoteliers drastically increase direct bookings and lower overall distribution costs has received the following Gold and Silver Magellan awards:

Gold Magellan Awards:

  • Red Lion Hotels & Resorts: Make 2016 #Worthit Campaign: multichannel marketing campaign that achieved a return-on-ad-spend of over 4300%.
  • Tsogo Sun Website: brand website for South Africa’s largest hotel owner and operator with 90 hotels and resorts, 14 casinos, 35 restaurants and convention center, powered by HeBS Digital’s smartCMS technology.

Silver Magellan Awards:

  • The Lotte New York Palace Dynamic Rate Marketing Campaign: a campaign that targeted travelers in-market (traveling to NYC), featuring the property’s real-time rates and availability and generating 5,464% return-on-ad-spend.
  • Running Y Ranch Website:  a property website that perfectly showcases its seasonal adventures as well as the property’s custom homes and chalets, its onsite Sandhill Spa and other on-property offerings, as well as the majestic views surrounding the resort, powered by HeBS Digital’s smartCMS technology.

"HeBS Digital is an integral part of our team, enabling us to achieve industry leading promotional campaigns with digital marketing tactics that outperform expectations" said Bill Linehan, EVP and Chief Marketing Officer of Red Lion Hotels Corporation.

“These prestigious awards are a testament to the successful, long-standing relationships we have with our clients” said Max Starkov, President & CEO of HeBS Digital. “At HeBS Digital we are passionate about increasing direct website revenues and lowering distribution costs for our hospitality partners, and to do this we’ve focused on creating a suite of industry-leading digital technology, marketing and consulting services, designing award-winning websites, and developing the brightest team in the industry. We win Travel Weekly Magellan Awards year after year, showing that our technology and marketing services are consistently innovative, exceed expectations, and ultimately, drive direct revenues for our clients.”

The 2016 Magellan Awards received entries from top travel organizations and professionals worldwide and the quality of the work was outstanding. Being selected a Magellan Award Winner is a tremendous achievement and winners represent a high standard of excellence within the travel industry.  

For more information about HeBS Digital’s award-winning CMS technology, website design and direct online channel optimization consulting that resulted in these awards, please visit the company website,

About RLHC

Red Lion Hotels Corporation, established in 1959, is a national hospitality company primarily engaged in the franchising, management and ownership of upscale, midscale and economy hotels under the Hotel RL, Red Lion Hotel, Red Lion Inn & Suites, GuestHouse and Settle Inn brands. The company also owns and operates an entertainment and event ticket distribution business under the brand name TicketsWest.

For more information, please visit the company's website at

About HeBS Digital

Founded in 2001, HeBS Digital helps hoteliers drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (

The firm has won more than 375 prestigious industry awards for its digital technology, website design and marketing services, including numerous Adrian Awards, Stevie Award in the American Business Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and CVBs are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or

Contact: Mariana Mechoso Safer / 212-782-3775

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