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May 15, 2019 – Hard Rock International continues growing its European hotel portfolio, announcing the development of Hard Rock Hotel Barcelona. The brand is set to bring its signature musical flair to the shores of Barcelona in a €200 million new hotel to be developed on the last available seaside plot in metropolitan Barcelona. Construction of the 504-room hotel will begin in late 2019, set to open on the shores of Barcelona in early 2022.

“This is set to be another ambitious project for Hard Rock International, alongside ASG,” comments Todd Hricko, senior vice president and head of global hotel development at Hard Rock International. “Hard Rock Hotel Barcelona will bring the brand’s dynamic and vibrant hospitality to Barcelona’s Mediterranean Coast, injecting energy and world-class entertainment into the city’s hotel scene.”

The project is owned by ASG’s fifth real estate fund and will be operated by Hard Rock Hotels. It is the fourth project in ASG’s Spanish hotel development strategy following the dramatic surge in visitor growth in Spain.

Saul Goldstein, ASG’s founder and managing partner, said: “Our agreement with Hard Rock International is an important milestone for this signature investment. It’s our second collaboration with HRI’s renowned hospitality brand following the announcement on the opening of Hard Rock Hotel Madrid. The Barcelona project amps up our hotels development strategy in Spain, which targets opportunities in major visitor destinations with a shortage of rooms.” 

Hard Rock Hotel Barcelona will offer a stunning rooftop terrace and bar with swimming pool, two Speciality Restaurants, Lobby Bar with Grab and Go and Music Bar. Guest rooms will have luxurious private balconies overlooking the Mediterranean Sea.

Hard Rock will bring a selection of its signature amenities to Barcelona, including a Body Rock® Fitness Centre and a Rock Spa® to keep the mind and body healthy, the Sound of Your Stay in-room music program, a Rock Shop® and a Hard Rock Roxity Kids’ Club™, providing entertainment for younger guests. The hotel’s seven meeting rooms and ballroom will cover 21,530 square feet of meeting and conference space to accommodate a variety of events and occasions.

Adjacent to the Fòrum beach and Marina in Sant Adrià del Besòs, with direct subway and tram access to Barcelona city centre, Hard Rock Hotel Barcelona will be near Parc del Fòrum and Parc de la Pau, a regular host of spectacular music events and festivals, some of which Hard Rock has previously organised.

Barcelona’s incredible climate, cultural heritage and easily accessible transport links have made this city one of the most visited in Europe. Filled with incredible entertainment and activities, the city is the perfect fit for Hard Rock’s next European venture.

About Hard Rock International

With venues in 73 countries including 184 cafes, 237 Rock Shops®, 28 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live® performance venues. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida. Other exciting Hotel & Casino locations include Atlantic City and Punta Cana. Hard Rock Hotels are located in vibrant city and resort destinations such as Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, London, Orlando and Shenzhen. Upcoming new Hard Rock Cafe locations include Piccadilly Circus in the United Kingdom, Kathmandu, Nepal, Kyoto, Japan, Asuncion, Paraguay and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers. For more information on Hard Rock International visit www.hardrock.com

About ASG

ASG is the trading name of Jersey-based private equity investment manager ActivumSG Capital Management Ltd., which focuses on special situations in European real estate markets, primarily in Germany and Spain. It has raised €1.5 billion in initial equity commitments for the five closed-end funds it has established to date. ASG looks beyond direct property investments to access compelling real estate themes, demonstrated by its corporate acquisitions and finance strategies. ASG’s experienced local teams source opportunities across a wide range of sectors with significant underlying value, which they realize through hands-on asset management and crystallize for investors once assets are ready for ownership by global institutions or listed companies. ASG is regulated by the Jersey Financial Services Commission. For more information, visit the website at www.activumsg.com.

Contact: Suzi Hansen

shansen@zimmerman.com / 850-668-2222

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