Iconic Property to Adopt GameChanger, ScoreBoard Applications in Effort to Elevate Revenue Culture
Las Vegas, October 8, 2018 — Hard Rock Hotel & Casino has agreed to implement the cloud-based applications GameChanger and ScoreBoard at its 1,504-room property as part of its new partnership with Duetto, hospitality’s only Revenue Strategy Platform.
With GameChanger, Duetto’s flagship Open Pricing application, Hard Rock Las Vegas will be able to refine its pricing and digital-distribution strategies, including a more sophisticated method for room type pricing across its three different towers of guest rooms, suites and penthouses. ScoreBoard, the cloud solution for intelligent reporting, will better enable Hard Rock to build forecasts, budgets and other crucial reports and share them more easily across the organization for faster decision making.
Chris McGahey, Vice President of Hotel Operations for Hard Rock Hotel & Casino Las Vegas, said the property had the personnel to adopt a more dynamic strategy for hotel bookings, but its legacy technology limited both Hard Rock’s efficiency and the effectiveness of the gaming industry’s typical rate setting and reinvestment practices.
“We were ready to capitalize on opportunities for greater profitability that we recognized but did not have the ability to address,” McGahey said. “We’re confident that automating many of our tasks and working with data-driven rate recommendations will make us more dynamic and flexible to meet the property’s unique needs. This partnership is part of a long-term transformation of our Revenue Strategy culture.”
Marco Benvenuti, Co-Founder and Chief Marketing & Strategy Officer for Duetto, added: “Hard Rock Hotel & Casino stands out as one of Las Vegas’ most iconic properties, offering everything from world-class accommodations and gaming to an unmatched entertainment experience. The strategies that started it all for Duetto were tailor-made for an integrated resort like Hard Rock, and we can’t wait to contribute to the success of this team.”
Hard Rock Hotel & Casino first opened in 1995 and added the Paradise Tower in 2009 and the HRH All-Suite Tower in 2010.