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DALLAS, Texas (Dec. 11, 2018) – Dallas-based real estate developer HALL Group has appointed Darryl Jett as general manager of the under-construction HALL Arts Hotel, successively naming Jennifer Wasserman as director of marketing. The HALL Arts Hotel, which is set to debut in the fall of 2019, will be an art-focused hotel that channels the energy and vitality of the Dallas Arts District into an inspiring experience for travelers and locals alike. 

“We are thrilled to welcome Darryl and Jennifer to the HALL Group team to oversee the management of the upcoming HALL Arts Hotel,” said Craig Hall, founder and chairman of HALL Group. “They both have exceptional backgrounds building and operating lifestyle hotel brands, and I am confident that their leadership will deliver a truly unique hotel experience.” 

With over 30 years of hospitality leadership experience, Darryl Jett brings a strong depth of operational background to the executive team of the HALL Arts Hotel. Jett recently served as the general manager of the W Dallas Victory Hotel and Residences, where he significantly improved market positioning over the course of five years. Jett began his hospitality career in Chicago at the Westin Michigan Avenue, where he spent over 25 years with Starwood Hotels & Resorts and Marriott International. Jett has held key roles as general manager at the W Hotel Atlanta at Perimeter Center, director of operations at the W Chicago Lakeshore and hotel manager at the Westin Peachtree Plaza Hotel in Atlanta, where he improved overall operational productivity and led the recovery of the hotel from a tornado that damaged over 50 percent of the asset. 

“HALL Group is a highly regarded local development firm with an unwavering dedication to quality, and I am excited to be joining the team as general manager of the upcoming HALL Arts Hotel,” says Jett. “HALL Arts Hotel will be the only hotel located in Dallas’ celebrated Arts District – the largest in the country – and I look forward to joining this dynamic community.”

Jennifer Wasserman brings more than 20 years of hotel sales, leadership and marketing experience to the HALL Arts Hotel, with an extensive knowledge in opening and converting hotel brands in the Dallas area. Wasserman most recently served as opening director of sales and marketing at The Statler Dallas and The Highland Dallas, the inaugural property for Hilton's Curio Collection. Prior to her work with The Highland Dallas, Wasserman served as an area sales leader for several years at Marriott International, where she managed five hotels within the Downtown Dallas market. With a passion for mentorship, Wasserman served as the Director of Leadership on the board for the Dallas/Ft. Worth chapter of Meeting Professionals International, where the committee received the prestigious RISE Award for Education for the continued success and growth of the Fred H. Knieberg Mentorship Program.

"HALL Arts Hotel will be instrumental in the continued evolution of the Dallas Arts District as the first hotel in this neighborhood," says Wasserman. "From the moment guests arrive, they will be met with stunning backdrops, renowned, contemporary art and distinct culinary experiences tailored to their individual needs. Darryl and I share the belief that providing exceptional experiences for our guests will be vital in bringing the hotel's personality to life."

For more information on the HALL Arts Hotel opening announcement, please visit https://hallarts.com/hotel/

About HALL Arts Hotel

Developed by Dallas-based HALL Group, HALL Arts Hotel is an art-forward boutique concept set to debut fall of 2019 in Dallas’ vibrant Arts District. Channeling the energy and vitality of its surroundings, the HALL Arts Hotel offers guests an inspiring stay, where the hospitality is new, fresh, relevant and personal. The hotel will feature 183 contemporary guest rooms, 6,000 square feet of private event space and two distinctive restaurants, each a culinary exploration with a menu as carefully curated as the art collection adorning the walls. At HALL Arts Hotel, guests can expect an artful, one-of-a-kind experience. To learn more about HALL Arts Hotel, please visit please visit https://hallarts.com/hotel/.   

About The HALL Group

Founded in 1968, Dallas-based HALL Group is owned by founder and chairman Craig Hall and family. The diversified company is made up of several subsidiary brands, including: HALL Park, the 17-building, 162-acre office park in Frisco, Texas; HALL Arts, the three-phase, five-acre, mixed-use development in the Dallas Arts District that includes KPMG Plaza at HALL Arts, HALL Arts Hotel and HALL Arts Residences; HALL Structured Finance, the entrepreneurial, value-add direct private lender to the real estate industry; the HALL Collection, an immense collection of local and international art pieces located throughout HALL Group’s properties; HALL Wines, located in St. Helena and Rutherford, producing highly-rated Bordeaux varietals; WALT Wines, producer of handcrafted Pinot Noir and Chardonnay varietals; BACA Wines, HALL’s newest brand producing Zinfandel; and SENZA hotel, a Napa Valley boutique hotel and luxury resort. For more information, visit www.hallgroup.com and visit us on Facebook.  

Contact: Mark Nava

mark.nava@ext54.com

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