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June 18, 2014 - Guestware, the hotel industry's most flexible Guest Experience Management software, will be exhibiting their latest software functionality and upgrades at HITEC, the world's largest and most extensive hospitality technology event, in Los Angeles June 24 - 26. 

"What makes Guestware software unique is its ability to provide hotels with a database that combines marketing and service delivery into one single platform," said Mike Benjamin, Vice President, Guestware. "This delivers continuity of the guest experience and allows for associates to establish a one-on-one relationship with each guest, from marketing communications and loyalty to pre-arrival and service delivery throughout every stay."

Features of the software include:

  • CRM + Loyalty: By including shared guest profiles, guest recognition, loyalty management, email marketing and analytics, Guestware helps hotels improve the guest experience throughout the entire customer lifecycle and helps you retain your most valued guests while converting first-time guests into repeats for life. It is fully integrated with guest-facing web profiles, CRS, PMS, and property level service delivery to improve the guest experience.
  • Guest Response: Guestware helps hotels optimize workflow and operations to create a proactive and responsive environment for delivering exceptional guest service. It leverages mobile applications and devices to automate service delivery to improve guest satisfaction while lowering overall operating costs.
  • Facilities Maintenance: Provides an efficient way to plan, record, and analyze the maintenance for all aspects of the hotel and makes it easy to consolidate housekeeping inspections, preventive maintenance and engineering work orders under one hotel maintenance solution.

Guestware will be demonstrating its latest version of the software at HITEC in booth 519. Stop by the booth for happy hour on Tuesday, June 24 at 3pm for refreshments.

Additional information about Guestware can be found at

About Guestware

Guestware is a powerful, integrated Guest Experience Management software solution used by hospitality companies around the world to attain the highest levels of guest satisfaction. Guestware collects, manages and reports on all guest information in one comprehensive database, enabling hotels and resorts to improve the guest experience while enhancing operational efficiencies. 

The company was founded in 1990 and has been focused on elevating the guest experience in the hospitality industry since 1993.  Today, the Seattle-based company is doing business with more than 900 hotels worldwide, including large brands and independent hotels in over 75 countries. For more information about Guestware, go to or call 888-50-GUEST.

Contact: Julie Hoit, Marketing Manager / 203.315.5466


HITEC offers a unique combination of top-notch conference sessions and the world's largest hospitality technology exposition. Sessions are led by industry peers and experts, and the unparalleled expo showcases the latest industry products and services from over 300 companies.

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