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Seattle, WA – Guestware has teamed up with Infor Hospitality to create a two-way integration between the Guestware hotel CRM application and HMS property management system. This integration leverages complementary technology and allows for a seamless integration between the two systems. The first hotel to implement this new interface is Virgin Hotel Chicago.

Guestware maintains comprehensive customer service data on frequent hotel guests. The software encompasses marketing, loyalty management, guest response, and guest recognition to manage the entire guest experience. This data includes special amenities required for each visit, guest preferences, past problems experienced, visit history, and the guest’s classification in a brand loyalty program.  With the use of this customer data, Guestware enables guest relations personnel to proactively prepare for highly valued guest arrivals and maintain guest stay history across all hotels in a management company’s portfolio. The Infor HMS handles traditional PMS functions including reservations, the guest folio with revenue summaries for each competed guest stay. The Guestware and Infor integration streamlines operations, maximizes hotel revenue, and enhances the overall guest experience.  

With the new two-way integration, Guestware assigns each guest a universal unique identifier and acts as the system of record to reliably identify and recognize the guest at each touch point. When Guestware is the system for managing a guest facing CRM or loyalty program, it is critical the guest’s universal unique identifier assigned by Guestware travels through the PMS in the course of a guest’s visit. This means that Guestware provides a cost effective global platform for growing brands and management companies to improve overall operations and guest satisfaction.

“This interface was essential for Virgin Hotels’ unique recognition program called “The Know” which provides preferential treatment to those that sign up,” said Doug Carrillo, Vice President of Sales & Marketing, Virgin Hotels.

The two-way integration platform supports hosted and on-premise deployments, multi-property and single property installations. This integration enables hotel customers to maximize the use of the PMS and Guestware functionality working together.  

About Guestware

Guestware is a powerful, integrated CRM software solution used by hospitality companies around the world to attain the highest levels of guest satisfaction. Guestware collects, manages and reports on all guest information in one comprehensive database, enabling hotels and resorts to improve the guest experience while enhancing operational efficiencies. The company was founded in 1990 and has been focused on elevating the guest experience in the hospitality industry since 1993. Today, the Seattle-based company is doing business with more than 900 hotels worldwide, including large brands and independent hotels in over 75 countries. For more information about Guestware, go to or call 888-50-GUEST.

Contact: Julie Hoit, Marketing Manager / 888.504.8378

About Infor

Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 73,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit

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