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Platform a natural fit for generational travel destination resort

ORLANDO, FL — July 16, 2015 — Mission Point Resort, an immersive getaway on Mackinac Island in Michigan, has tapped the brand advocacy platform to reach a massive new audience of future guests and drive direct bookings.

Since launch in April, for Mission Point Resort has been an immediate success. More than a third of their guests have advocated on behalf of the resort, sharing to over 120,000 friends, family and colleagues in just three months. In doing so, Mission Point has reached an audience ten times that of their already expansive Facebook network, helping build trusted brand connections and reaching travelers across the world.

“Families and friends have traveled to our resort for generations,” noted Steve Merriman, Director of Sales, Marketing and Revenue for Mission Point. “Their authentic voice goes farther than any ad. not only lets us reach new audiences by engaging these current guests, but they do so at an unbelievable price point—we’ve seen significant ROI from the platform.”

Mission Point Resort is a historic destination getaway that crafts meaningful connections among families, couples, and groups. encourages guests to advocate in a natural way, making it a perfect fit for this type of property. Guest advocacy is more personal and carries more trust than traditional advertising channels, so it is well-suited for marketing hotels, including destination resorts.

“Guests are really excited to talk about their stay at a spectacular destination. This results in tremendous engagement, just as we’ve seen with Mission Point Resort.” said Raul Vega, Senior Director of Sales at “With advocacy, they’ve opened up a new channel of revenue, considerably amplifying their hotel’s marketing force with the help of their guests.”

Mission Point Resort offers a diverse range of experiences for guests visiting Mackinac Island, available for travel during their season from early April through the end of October. To book, visit, or contact Steve Merriman at

To get started with, the advocacy platform for hotels that drives direct bookings and earns more guests, schedule a demo at, or contact Jeff Weibel at

About is the advocacy platform for hotels that turns guests into engaged advocates, boosting brand awareness and earning new guests. Launched in early 2010, is a platform designed to reach travelers around the world in a natural, trusted way, while generating a significant, measurable impact on a hotel’s bottom line.

Contact: Jeffrey Weibel / (321) 234-2079

About Mission Point Resort

Mission Point Resort creates once in a lifetime experiences for each and every guest. It’s where families, couples, and groups come together to relax, rejuvenate and celebrate meaningful connections on historic Mackinac Island.

Contact: Steve Merriman

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