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MIAMI BEACH, FL (September 13, 2018) - Award-winning, experience and design-led group Generator today announced three new appointments for its inaugural U.S. property in Miami Beach, including General Manager, Director of Bar & Restaurant Concepts, and Executive Chef. Generator currently operates 13 award-winning properties throughout Europe in cities such as Berlin, Barcelona, Rome, and Stockholm, and officially announced its venture into the States earlier this year. Generator Miami will officially open doors on September 21 and is currently accepting reservations.  

“Each of these individuals brings extensive industry experience and passion for lifestyle hospitality, especially in Miami locally,” said Alastair Thomann, CEO of Generator. “We could not be more excited to have them join the team for this highly anticipated property at such a pivotal time for the brand.”

Glenn Valencia, General Manager, Generator Miami

A seasoned veteran with a strong track record, Glenn Valencia brings an understanding of the hospitality industry that is specialized to the luxury, boutique, and lifestyle sectors in Miami. With over 15 years of experience, Valencia has held various positions at some of the world’s most recognized hotel brands, including The Standard Miami Beach, Soho Beach House, The Charlee Hotel, Palihouse Hotel, and most recently, The Freehand Miami, where he most previously served as General Manager. As Generator Miami’s first General Manager, Valencia will oversee and lead operations and management at the property.  

Gui Jaroschy, Director of Bar & Restaurant Concepts at Generator

Gui Jaroschy brings a multitude of experience in the beverage industry as a prolific mixologist and consultant, collaborating with renowned brands and organizations, such as Williams Sonoma, Patrón Tequila, British Airways, The Smithsonian Museum, Delano Hotel and The James Beard Foundation. Most recently, he served as the Director of Bars at The Freehand, which was named Best American Hotel Bar at the coveted Tales of the Cocktail Spirited Awards under his leadership. As Generator’s Director of Bar & Restaurant Concepts, Jaroschy will oversee and implement all activities pertaining to conceptualizing the brand’s bar and restaurants.

Daniel Roy, Executive Chef, Generator Miami

With an extensive background in the hospitality scene in Miami, Executive Chef Daniel Roy will execute all food and beverage operations of the bars and restaurants at the brand’s first U.S. property. Staying true to his Florida roots, Roy garnered most of his experience working in the kitchens of top Miami culinary destinations, such as 3030 Ocean, 15 Steps, Stubborn Seed, Matador Room, and Commonwealth Miami, learning under renowned chefs such as Jeremy Ford and Jean-Georges Vongerichten. Most recently, he served as Sous Chef at Habitat under the five-time James Beard-nominated chef, José Mendín.

About Generator

Voted by Fast Company as one of the top 50 Most Innovative Global Companies, Generator is one of Europe’s fastest-growing hospitality brands, located in the most central locations across Europe including Dublin, London, Copenhagen, Hamburg, Berlin, Venice, Barcelona, Paris, Amsterdam, Stockholm, Rome, and Madrid.

Pioneers of affordable luxury and masters of the social experience, all properties include a range of room types from shared to private bedrooms, chill-out areas, bars, cafes and a variety of spaces available for private hire - from street facing or basement exhibition spaces to penthouse suites and rooftops. The successful concept begins with the award-winning interior design; continues with the locally inspired, carefully curated events and the extraordinary food and beverage offerings; concluding with the best night’s sleep in our bespoke beds in shared or private rooms.

Contact: Catherine Lee / 646 442 6766

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