DUBAI and MCLEAN, Va. – Hilton‘s (NYSE: HLT) Hampton by Hilton, the global hotel brand known for its commitment to authentic service and great value, celebrates its Middle East debut with the opening of Hampton by Hilton Dubai Airport, marking the largest property in Hampton’s global portfolio. The opening of Hampton by Hilton Dubai Airport reinforces the brand’s commitment to international growth, driven by concerted efforts in China and Latin America, while deepening its reach in the U.S. and Europe.

The opening bolsters Hampton’s international footprint of more than 2,380 hotels in 22 countries and territories. With the largest pipeline in the brand’s history and in the Hilton enterprise with 620 planned hotels, Hampton is positioned for successful, rapid and steady growth in its target markets.

“Hampton continues to bring quality accommodations, strong value, and outstanding service everywhere travelers need and want to be,” said Shruti Gandhi Buckley, global head, Hampton by Hilton. “Hampton has a long legacy of delivering an incomparable guest experience, which will be led by General Manager Nayla Chowdhury at Hampton by Hilton Dubai Airport, whose appointment signifies Hilton’s growing international female leadership representation.”

The contemporary 420-room hotel is located near the Dubai International Airport and the Dubai Airport Freezone Authority (DAFZA). Hampton by Hilton Dubai Airport also features a state-of-the-art rooftop gym with panoramic views of the Dubai skyline, a large infinity pool and a fully licensed bar.

The highly anticipated property brings Hampton’s signature value-added services and amenities for the first time to the region.

Globally recognized for its unmatched approach to hospitality and friendly, caring service culture known as ‘Hamptonality’, Hampton aims to serve the region’s growing demand for mid-market hotels – particularly among millennial travelers, who are increasingly prioritizing value in their search for accommodation. A recent survey of just over 1,000 respondents conducted by Hilton in partnership with YouGov found that when choosing between two destinations, almost half (44%) of UAE travelers were likely to base their decision on overall travel cost.

“With Dubai’s vision of welcoming 20 million tourists annually to the emirate by 2020, diversifying its hospitality offering has become a major priority for the travel and tourism sector,” said Rudi Jagersbacher, Area President – Middle East, Africa, and Turkey. “Today’s travelers are increasingly looking for affordable hospitality without compromising on quality. They want a hotel in a well-connected location, with clean and modern rooms, free Wi-Fi, and friendly, reliable, quality service. This is precisely what the Hampton by Hilton brand offers.”