GCommerce Expands to South Pacific EMarketing Firm to Deploy Local Strategy to Develop Tourist Trade
September 25, 2013 8:28pm
PARK CITY, Utah, September 25, 2013 - GCommerce Solutions, a hospitality-focused digital marketing company known for driving significant incremental revenue for branded and independent hotels worldwide, is expanding its own global footprint with new contracts for two hotels, the Equus Hotel, Marina Tower Waikiki, and a new restaurant, Park, in Waikiki, Hawaii.
The announcement comes on the heels of the news that Principal Hayley Hotels and Coast Hotels, comprising 63 hotels in North America, France and the U.K., engaged GCommerce for their digital marketing endeavors.
Firmly establishing its footprint in the Waikiki hotel market, GCommerce will launch a repositioning program for the Equus Hotel and Marina Tower Waikiki that capitalizes on the hotels' unique qualities. An updated website and highly targeted search marketing will be part of the overall effort.
"The owners of the Equus are very involved in the worldwide polo community, and they bring that passion to the hotel experience through its Ralph Lauren-styled décor and the activities that are offered including complimentary tickets to polo matches in season," GCommerce President Chris Jackson added. "Its location near the convention center makes the Equus an ideal location for business travelers looking for an authentic Hawaiian experience in the heart of the state's business district. We intend to capitalize on these distinctions in ways that have not been fully explored before now."
The Marina Tower Waikiki offers guests one of the most expansive views of any Waikiki property, and with just four rooms per floor, the 136 studio/suite hotel has some of the most intimate rooms on this bustling island.
"Both properties offer unique experiences and accommodations that are extremely attractive to today's travelers," Jackson said. "Our first order of business will be to develop custom websites that tell their stories in a compelling way and create effective search marketing campaigns that will put both of these properties on the map as Waikiki must-stays,"
GCommerce is further expanding its presence in Hawaii with the launch of Park, a new Mediterranean-influenced restaurant, which opened this summer in the Lotus Honolulu, an Aqua Hotel & Resort. Utilizing innovative social media campaigns, including Instagram conversations about the dining experience and a twitter campaign called "What's on #ParksPlate" that focuses on daily specials and seasonally hot ingredients, the GCommerce team's strategy is to engage the local community as a means of developing a tourist business.
"In a destination like Waikiki, where competition is fierce and repeat visitation is limited due to the island's remote location, reaching tourists is an expensive proposition," Jackson explained. "Our strategy is to develop a base of regular customers by showcasing our chef, his food and his local suppliers on social media channels. As our neighbors become invested in the restaurant through regular visits and social engagement, they'll share the experience with the visitors they meet, and we'll establish a tourist trade as a result. Visitors like to find a 'local's recommendation' when they travel, and we expect this to be a highly effective way to quickly attain trial and acceptance by a local audience while we establish the restaurant's reputation.
"For years, hotels, restaurants and theaters have marketed to local concierges, taxi drivers and others who come in contact with visitors," Jackson added. "We simply are applying new technology to the tried and true, proving that online marketing need not be a costly endeavor."
Contact: Chris Daly, media
How Much Should I Spend on Paid Search for My Hotel?
Drive Direct Revenue with Paid Search Audience Targeting
How to Be Successful with Google Hotel Ads & Hotel Meta Search
5 Perks of Using Search Keywords in Display Advertising Targeting
Behavioral Data & Advanced Retargeting Tactics Allow for 230% Increase in Website Conversion Rate
How Your Hotel Can Win in a Mobile First World
Improve Organic Search Performance with Structured Data
GCommerce Hosts Exclusive Travel Trends Event With Google and Other Top Industry Leaders
% New Sessions Missing - Change May Be Coming To Google Analytics Default Metrics
GCommerce Increases Vantage Hospitality’s Paid Search Revenue by 75%
GCommerce Debuts New Website with Innovative No Strings Attached Program
HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Travel Marketing Excellence
The Newly Redesigned Nine-Ten.com is a Perfect 10
A How-To on Google AdWords' Income Level Demographic Targeting
5 Essential Steps to Compose Award-Winning Emails
Combat Seasonal Lows with Interest-Based Paid Search Campaigns
Guerilla Marketing: Facebook Advertising
GCommerce Growth Proves Hotels Want Customized Digital Marketing
5 Things to Know About Facebook’s Canvas
Erik Dorr Awarded High Honor at 2015 AZ HSMAI Holiday Awards Gala
Please login or register to post a comment.