Google Analytics 4 will be a vital component of any business’s marketing foundation in a cookieless world.
In Q4 of 2020, Google released Google Analytics (GA4) as its latest iteration of the analytics platform. GA4 primarily focuses on measuring a website’s engagement versus volume and visitation metrics. Knowing that the industry will need and want to see consistency in its marketing reporting, GCommerce has created and launched the first GA4 report that was custom built to maintain the most important metrics.
“The web analytics landscape is shifting and traditional Google Analytics reporting has lost its value,” said Will Ferris, Chief Technology Officer for GCommerce. “With GCommerce’s Google Analytics 4 report, hoteliers and marketers can get a head start while navigating the transition to the cookieless world.”
Google Analytics 4 does not pull in any historical data from Google Analytics Universal. It’s important for hoteliers to set up their GA4 account now so they start to capture data, but even more important to ensure that the data is accurate. GCommerce’s GA4 offering includes data validation and customization so properties can trust in what the data is showing and be able to execute marketing strategies swiftly.
The GCommerce Google Analytics 4 offering includes:
- GCommerce’s Google Analytics 4 Report with real time data
- Implementation of Google Analytics 4 on the property’s primary domain with cross domain tracking for booking engine transactional data
- Custom website event tagging through Google Tag Manager
- Booking engine funnel visualization
- Ongoing report maintenance
For more information about GCommerce and its digital marketing services, visit gcommercesolutions.com.