Fuel COO to share insight on how data giant Google is changing the hospitality landscape worldwide by altering the booking journey

Myrtle Beach, SC – January 29, 2020 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has announced that Stuart Butler, the company’s COO, will present an expert session at the Navigate Hospitality Leaders Conference, taking place March 2-4 at the La Cantera Resort & Spa in San Antonio, Texas. Fuel is a corporate sponsor of the three-day industry event, which connects marketers, reservation sales leaders, revenue management professionals, and executives to learn how to drive more direct bookings, transform the guest experience and future-proof their businesses. The agenda is comprised of workshops, keynote discussions, networking sessions, and expert presentations.

Butler’s primary session at Navigate is entitled “Hey Google, Book Me A Room Tonight: How Google Is Impacting Hospitality,” scheduled to take place Wednesday, March 4, 2020 at 2:00 p.m. The session will delve into Google’s universal impact on hospitality, how it is impacting the traveler’s booking journey, and how to learn more about your customers.

In addition to the session on Google, Butler will also participate as a panelist in a session entitled, “What Questions to Ask When Building Your Hospitality Tech Stack.” This session, taking place at 10:00 a.m. on Wednesday, will explore data security, technology evolution, and consolidation, and what hoteliers should consider when bringing on new partners.

“In order to stay ahead of the competition, we all must learn as much as we can about our customers and the best way to accomplish that is through the plethora of data that is now available,” Butler said. “Savvy hoteliers can manage how the company uses that data to optimize the guest experience in order to maximize revenue and loyalty. I look forward to sharing my thoughts on the best practices hotels can implement in the coming year.”

Butler is a frequent industry keynote speaker, as well as a co-host on HSMAI’s This Week in Hospitality Digital Marketing show. He has also published more than 100 episodes of the industry’s #1 weekly marketing podcast – The Fuel Hotel Marketing Podcast. On this popular podcast, Stuart and his team of “Fueligans” discuss industry trends and provide tangible marketing advice, including direct booking strategies.

For additional information on the Navigate Hospitality Leaders Conference, please click here or to learn more about Fuel’s advanced suite of hospitality solutions, please visit fueltravel.com.