From Millennials to GI/Silent – All Generations Use Airbnb and VRBO
October 27, 2015 10:47am
McLean, VA, October 27, 2015 – Ten percent of all overnight leisure travelers have booked a short term rental in the past 12 months according to a national study by D.K. Shifflet and Associates. Although Millennials took the lead, travelers of all generations booked these types of accommodations and most are considering or planning to book a similar property within the next 12 months. The most popular type of property was an entire residence where the owner was not present (67%), while 15% chose a room in an owner occupied property.
“Price is the overwhelming driver for selecting a short term rental,” notes Cheryl Schutz, Vice President at D.K. Shifflet & Associates. Schutz continues to say that conveniences, such as location, being able to accommodate an entire travel party and the ability to cook are also important reasons leisure travelers choose a short term rental.”
Vacation rentals have always been available, but with the popularity of entities such as Airbnb and VRBO, concerns over lost hotel rooms and tax revenues are growing. DMOs and Hoteliers will want to keep close watch on how this accommodation type is regulated in the future.
Tags: d.k. shifflet and associates,
DKSA’s TRAVEL PERFORMANCE/MonitorSM is a comprehensive study measuring the travel behavior of US residents. DKSA contacts an average of 50,000 distinct U.S. households monthly and has done so since 1991. DKSA is able to provide current behavior and long term trended analyses on a wide range of travel.
DKSA data are collected using an online methodology employing KnowledgePanel®, an address based sample panel offered by GfK. The sample is drawn as a national probability sample and returns are balanced to ensure representation of the U.S. population according to the most recent U.S. Census.
Contact: For Research - Cheryl Schutz, Vice President, Client Intelligence and Account Services
Contact: For Media - Jim Caldwell
Hotel & Leisure Advisors Top Five Takeaways From NYU Hotel Investment Conference
ISHC Worldview: Sharing Economy and the Appeal of Timeshare
The Rise of Reservation Re-Sale (and Why Airbnb Is Involved)
CNBC Investigates - Unwelcome Guests: Airbnb, Cities Battle Over Illegal Short-Term Rentals
What Should Hotels Learn and Copy From AirBnB
The Shared Hotel Room
How Much of a Threat to Hotels Is Airbnb?
Airbnb's Market Share of U.S. Lodging Demand Increasing at a Decelerating Rate
What Hotels of Tomorrow Can Learn From the Airbnb's of Today
Why Not List Your Hotel on Airbnb?
Tax Day: Hoteliers Call for More Transparency and Oversight in Taxing Airbnb
Should You Start Putting Rooms On Airbnb?
In Europe, We Made A "Bang" but It Wasn't "Big"
How the New Airbnb Offerings Impact the Hotel Industry and What Hotels Brands Can Do to Win in the Sharing Economy
Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel’s Bottom Line
Airbnb and Revenue Management: Hotels Still Maintain Upper Hand
How to Attract the Millennial Market? Watch the Trends
AHLA Responds to Airbnb Plus & Boutique Program Announcement
Costa Rica Plays a Significant Role in the Experiential Travel Trend
New Study Finds U.S. Millennial Travelers Still Prefer Hotels Over Airbnb
Please login or register to post a comment.