MASHANTUCKET, Conn.–Foxwoods® Resort Casino, the premier resort destination in the Northeast, today announced that Jennifer Johnson has been promoted from her previous role as Executive Director to Vice President of the resort’s Loyalty Marketing program.
“Since Jennifer joined the Foxwoods team two years ago, her tenacity and relentless work ethic have proved that she is the perfect fit for the incredibly important role of Vice President of our Loyalty Marketing program,” said Felix Rappaport, President & CEO of Foxwoods. “From day-to-day operations to evolving and rebranding our Foxwoods Rewards, we can attribute our growing, loyal customer base to Jennifer’s inventive know-how to keep guests coming back for more.”
As Foxwoods’ Vice President of Loyalty Marketing, Johnson will be responsible for the overall leadership and execution of efficient and profitable loyalty marketing strategies and programs. Her responsibilities will include directly developing and operating technology-based casino player bonusing systems and casino-based loyalty card programs through Foxwoods Rewards, in addition to providing imaginative approaches to these programs. She will also spearhead the direction and management of all activities related to the development, implementation and maintenance of Bus Operations and Marketing including identifying trends and overseeing operations of all line runs and charters throughout new England and the East Coast. Additionally, she will spearhead the overall creation and scheduling of all Special Events, Promotions and Gaming Tournaments.
“I’m honored to be appointed Vice President of Loyalty Marketing of the Northeast’s premier resort destination,” said Johnson. “I’m proud of what we’ve been able to accomplish since I arrived at Foxwoods, and look forward to continuing my work with executive leadership and my incredible team to create programs that truly resonate with both new and existing guests.”