Former Viceroy Miami Opens as W Miami in the Downtown Mixed-Use Development, Icon Brickell
June 2, 2016 11:08am
NEW YORK- June 2, 2016- W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced the expansion of its Florida portfolio with the opening of W Miami, formerly Viceroy Miami. W Miami is located on Brickell Avenue at the epicenter of Miami’s bustling downtown area, and is poised to redefine the luxury lifestyle experiences at the core of this fabulous city. W Miami will join W South Beach in the greater Miami area.
“Miami is a destination made for W, from the emerging designers and graffiti artists to the incredible music scene, and we’re excited to re-imagine this great property as a W right in the beating heart of this vibrant city,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “W Miami will inject bold, new energy into the center of Downtown Miami, which has quickly become a hub of happening restaurants, night life, sporting arenas and art venues.”
W Miami is the centerpiece of the ten acre bayfront ICON BRICKELL mixed-use development known for its two-acre infinity pool and dramatic spa, with interiors designed by Kelly Wearstler. The hotel offers 148 guestrooms and suites, as well as 38 residential units that are serviced by the hotel. W Miami will undergo a renovation to create the W brand’s signature W Living Room on the hotel’s fifteenth floor overlooking Biscayne Bay. Additionally, the rooftop and its jaw dropping vistas from the fiftieth floor will be transformed into Downtown Miami’s most glamorous sky-high destination, with the brand’s stylish and energetic take on a cocktail lounge and WET deck.
Known as the ‘Manhattan of the South’, Brickell is one of Miami’s buzziest neighborhoods, balancing towering financial centers alongside luxury condos and shopping. Directly across the street from W Miami, Brickell City Centre will boast multiple upscale restaurant and retail options sure to delight locals and travelers alike.
“W Miami is a magnificent property which we are proud to add to our expanding US investment portfolio,” said H.E. Sheikh Faisal Bin Qassim Al Thani, Chairman of Al Rayyan Tourism Investment Company (ARTIC). "It is our fifth investment in the US and our second in Miami, and its acquisition, which is fully in line with our targeted strategic approach, demonstrates the strides which ARTIC is successfully making in the global arena. We are excited to be working with Starwood Hotels & Resorts on this project in Downtown Miami. With the brand’s proven success in this market and exceptional reputation as a lifestyle innovator, W Hotels will bring new energy to the area for residents and travellers alike.”
Following the success of W South Beach and W Fort Lauderdale, W Miami marks the third W in Florida, bringing Starwood’s iconic category disruptor closer to reaching 75 hotels by 2020.
w hotels worldwide,
W Hotels is a contemporary, design-led luxury lifestyle brand and the industry innovator with 47 hotels, including 18 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. With over 15 years of proven success, W Hotels is on track to reach 75 hotels by 2020. W Hotels have been announced for Punta de Mita, Shanghai, Tel Aviv, Goa, Abu Dhabi, Phuket, Dubai, Amman, Jakarta, Panama, Riviera Maya, Muscat, Hainan Island, Suzhou, Changsha, Chengdu, New Delhi, Kuala Lumpur, Shenyang, Marrakech, Brisbane, Aspen and Madrid. For more information visit whotels.com
Contact: Katie Cline
Contact: Leanne Drago
Established in 2003, Al Rayyan Tourism and Investment Company (ARTIC), is a wholly owned subsidiary of Al Faisal Holding, based in Qatar. ARTIC is engaged in real estate development, acquisition and leasing with a primary focus on the hospitality sector and hospitality-related services both in Qatar and overseas.
In line with Al Faisal Holding’s strategy for the growth of its domestic and international hospitality business, ARTIC’s current portfolio comprises over 24 hotels and projects in the Middle East and Africa, Europe, and North America. In addition to its hotel portfolio in prime cities around the world, ARTIC owns hospitality-related services providing cost-effective support services in a shared service model, including laundry, catering and procurement services.
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