New website leverages Sabre’s award-winning digital marketing capabilities to deliver an interactive mobile experience to guests, driving online reservations and ancillary revenue
SOUTHLAKE, Texas – Oct. 19, 2015 – Fontainebleau Miami Beach has selected Sabre Corporation (NASDAQ: SABR), the leading technology provider to the global travel industry,
to deliver state-of-the-art digital marketing solutions for the iconic Miami Beach luxury hotel, including a newly redesigned website (www.fontainebleau.com). By powering Fontainebleau’s online channel, Sabre’s award-winning brand and user experience solutions are reinventing and invigorating the hotel’s direct distribution strategy.
Known for its modern luxury, fine dining and world-class amenities, Fontainebleau Miami Beach partnered with Sabre’s team of digital marketing experts to create a cutting-edge online experience that delivers innovation, quality and service to their sophisticated, high-valued customers. Available across devices, their new website is powered by a data-driven, intelligent booking engine that allows the hotel to customize offers based on user behavior, location and stay dates. The website will increase conversions rates including for hotel booking, restaurant reservations and spa appointments, through targeted content and merchandising opportunities for the hotel guest.
“Fontainebleau is pleased to unveil a new way to engage with today’s always-connected traveler, linking visitors to the iconic hotel as they navigate custom curated content to personalize their booking experience,” said Philip Goldfarb, president and chief operating officer of Fontainebleau Miami Beach. “We chose Sabre as a partner on this project for their ability to seamlessly integrate a custom booking experience throughout the overall site, and we expect to drive significant increases in both conversion and ancillary revenue.”
While leveraging the SynXis Enterprise Platform, Fontainebleau has adopted Sabre’s in-context suite of services that entice website users to make a hotel reservation at the point when they are inspired to do so. By integrating intelligent booking capabilities throughout the site, Sabre has connected the point of sale with the hotel’s most compelling selling features with the goal of increasing conversion and generating incremental revenue.
“Sabre brings unmatched digital marketing capabilities for hotels, and we are honored to create a world-class digital presence for the renowned Fontainebleau,” said Alex Alt, president of Sabre Hospitality Solutions. “Hoteliers today – especially those like Fontainebleau with so many outstanding amenities on property – must embrace advanced digital strategies to maximize the value and revenue from all their assets.”
In addition to the design and development of the new website, Fontainebleau has been working with Sabre Hospitality Solutions across multiple digital marketing channels including online media and search engine optimization.
Sabre Hospitality Solutions provides integrated and highly-sophisticated digital marketing services that deliver results to hotels around the world that are designed to maximize a hotels’ return on investment and increase conversion rates.