Fleming’s Hotels Implements Best-In-Class Hotel CRM Platform, Cendyn’s eInsight, Across Their Hotel Group
October 4, 2018 9:33am
Thursday 4th October, 2018 – Frankfurt, Germany – Fleming’s Hotels, a modern leader in the business & leisure hospitality marketplace in Germany, has selected Cendyn, the leading hotel sales and CRM provider, as the group’s CRM technology partner.
The Fleming’s brand is a modern, innovative hotel brand in Germany. Each property within the group prides themselves on their perfect symbiosis between international standards and local charm. Guests at the Fleming’s Hotels can look forward to a combination of experience, quality and passion. Both business travellers with high standards looking for an elegant venue for their meetings and leisure guests can benefit from the classic “Fleming’s” atmosphere and the charming distinction. Cendyn will implement a state-of-the-art solution that will collect data from multiple property systems to provide real-time personalized communications and guest intelligence at 20 hotels across Germany, Austria and Switzerland within the Fleming’s Hotel portfolio.
Hartmut Schröder, CEO Fleming’s said “By choosing Cendyn as our CRM platform, we plan to take our communication, personalization and data security efforts to the next level. Cendyn will provide us with a platform that enables us to drive loyalty and retention across our portfolio of hotels, whilst ensuring that our data is managed and utilized in a secure and compliant way.”
Cendyn’s eInsight CRM provides a marketing automation and guest intelligence solution that can easily handle complex interfaces, drive loyalty and leverage real-time data to provide personalized one-to-one communications for every guest, no matter what channel they came through. Business rules-based automation combined with dynamic personalization and upsell opportunities drive revenue through multiple channels and will help Fleming’s Hotels acquire new customers as well as drive loyalty with existing guests.
“We are thrilled to be partnering with Fleming’s Hotels. Working with a group of hotels in Germany with such well-renowned heritage and stature is a true honor,” said John Seaton, Managing Director, EMEA & APAC, of Cendyn. “Their decision to embrace CRM and the technology enhancements that Fleming’s Hotels will see with this adoption is a testament to their commitment to their guests and their desire to stay ahead of the trends in technological advancements. We look forward to helping Fleming’s Hotels continue to drive profitable revenue growth, guest satisfaction and loyalty.”
cendyn hotel crm,
Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. The Cendyn Hospitality Cloud offers the most complete set of innovative software and services in the industry, covering hotel marketing, guest engagement, group sales, and event management. With offices in Boca Raton, Atlanta, Boston, San Diego, Toronto, Whistler, London, Munich and Singapore, Cendyn proudly serves more than 30,000 clients in 143 countries with enterprise spend levels in excess of $1 billion. For more information on Cendyn, visit www.cendyn.com.
Contact: Nicola Graham, Director of Marketing, International
+44 208 068 3195
Fleming’s Hotel Management und Servicegesellschaft mbH & Co. KG, with its headquarters in Frankfurt am Main, was founded in 1990. Altogether, the portfolio includes 20 accommodation establishments: Ten four- to five-star hotels of the Fleming's Hotels & Restaurants brand in Frankfurt, Munich, Vienna and Zurich, and soon a new hotel in Hamburg. Furthermore, Fleming‘s GmbH & Co. KG operates the Savigny Hotel Frankfurt City, franchise enterprises with Deutsche Hospitality and the IntercityHotel GmbH, as well as three boarding houses of the "LiV’iN Residence by Fleming’s” brand. Fleming‘s GmbH operates in Germany, Austria and Switzerland and employs around 650 employees.
Announcing Felix Laboy as Executive Chairman of NextGuest
Now Available: The Q2 Hotel Digital Marketer’s Whitepaper
One Message Does Not Fit All: How Smart Hoteliers Are Personalizing Their Ads to Capture New Audiences
Why You Should Make Video Advertising a Priority in 2019
Apple Core Hotels, Inc. Selects Cendyn to Power CRM Across Hotel Group
The Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition
Cendyn and Hospitality Plus Collaborate to Assist Hotels With the Guest Experience
Cendyn Launches the All-New ePlanner Platform
Now Available: The Q1 2019 Hotel Marketer's Whitepaper
All-In-One Facebook Messaging & What It Means for the Hospitality Industry
Getplanning, by Cendyn, Launches To Do Lists, a New Feature to Keep Hoteliers on Top of Their Tasks
Merchandizing Romantic Getaways
Ten Marketing Questions for Q1 2019
Cendyn Is North America's Leading Hotel CRM Technology Provider & Data Driven Marketing Agency for 2019 as Voted by World Travel Awards
Current Hotel CRMs May Be Doing More Harm Than Good
Tambourine Shares The Official Gift Guide for Hotel Marketers
Everything Your Hotel Should Know About the Google Maps Update
Localism, a Vast Subject
Cendyn Is the World's Leading Hotel CRM Technology Provider 2018
A Holiday Tradition: Our 5th Annual Hotel Marketing Thanksgiving List
Please login or register to post a comment.