Five Tips for a Successful Cyber Monday Campaign
October 18, 2018 10:56am
By Victoria Hsia
It’s no secret: Cyber Monday is a huge opportunity for hoteliers to drive bookings. What began as a one-day online shopping holiday has, over the years, extended into Black Friday and Thanksgiving, with some brands promoting deals even earlier. As a result, consumers aren’t just searching for deals earlier, they’re also making more purchases over a longer period of time. According to Adobe Analytics, American consumers spent $19.62 billion online between Thanksgiving and Cyber Monday in 2017, a 15% increase year over year.
With the heavy saturation of Cyber Monday deals online, the market has inevitably become more competitive. However, considering the surge in online traffic and spending during this shopping holiday, hoteliers will miss out if they didn’t participate. From our experience launching Cyber Monday campaigns for our hotel clients, we have uncovered five tips to ensure success in this highly competitive market.
Despite the high competition surrounding Cyber Monday, hoteliers can still take advantage of this online shopping holiday to build brand awareness, increase website traffic, and drive bookings. Doing so simply requires a strategic multi-channel campaign strategy that reaches potential guests throughout the travel planning journey. Before you launch your Cyber Monday campaign, make sure your campaign is set up for success by reviewing the following checklist:
If your campaign meets all of these criteria, you’re more likely to have a successful Cyber Monday campaign that can help with everything from filling an upcoming need period to building your email list for 2019 and growing your social media following.
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Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas, Tallinn, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.
Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.
Contact HEBS Digital’s consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or firstname.lastname@example.org.
Contact: Garrick Lee, Marketing Manager
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