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Free Whitepaper and Webinar from Groupize Solutions Focuses on Strategies for Hoteliers to Attract and Convert More Group Leads

Boston, MA - July 10, 2014  Groupize Solutions announced today the release of a free whitepaper and webinar packed with actionable strategies to win more group business, improve service, and streamline the sales process.  An award winning leader in group travel technology, Groupize Solutions provides an intuitive, cost effective GBE (Group Booking Engine) platform to facilitate online transactions and PRM (Pipeline Response Manager) for groups and meetings.

Research shows the first hotel to contact a lead has a significantly greater chance of receiving the business. But with the huge volume of unqualified eRFPs and emails pouring in constantly, most hotel sales departments are overwhelmed and struggling to keep up - known as 'lead fatigue'. For planners, the process is complicated, cumbersome and impersonal.  They are frustrated by the lack of responsiveness, with non-response rates estimated to be at 30%.

"Clearly fixing the group problem requires major modifications, but a simple, cost-effective place to start is with the hotel's own website," says Charles de Gaspe Beaubien, CEO of Groupize Solutions. "When group planners are given the resources they need to book efficiently and effectively, not only do costs to manage unqualified leads decrease, lead conversions can increase 10 to 20 times."

What We Know About Group Business

  • Hotels are currently converting online group business as low as 1-2%.
  • Planners want to transact online, and they want availability and rates right away.
  • 2 out 3 requests aren't answered, or are often answered in days rather than hours.
  • Group business is being lost and unqualified leads are much higher than they should be.

With two-thirds of the hotel group market being small groups of 5-25 hotel and with planners making decisions every day that affect their bottom line, savvy hoteliers are rethinking their approach to group hotel bookings. Hotels that offer transparency and accessibility on their websites, and implement the strategies in the whitepaper, will be among the top contenders for the business. 

CLICK HERE for a free copy of the newly released Groupize Solutions whitepaper 'Five Tactics for Hotels to Increase Group Bookings from Online Channels'.

To sign up for the Webinar:  Learn How to Get More Groups and Stop Dealing with eRFP's, please visit click here or visit https://attendee.gotowebinar.com/register/1353610223973284866

About Groupize Solutions

Winner of the 2013 PhoCusWright Award for most Innovative Travel Technology Company (Emerging Category), Groupize Solutions is the only group hotel booking platform offering real-time rates and the ability to manage the complete group travel planning experience online. Groupize Solutions simplifies the entire process for occasional and professional planners and empowers hotels and affiliate partners to win more group business.  The technology is currently powering group bookings and meetings for one of the world's largest hotel chains and is emerging as a platform of choice for major hotel chains and travel web sites.  

Contact: Alisa de Gaspe Beaubien

alisa@groupize.com / 508-232-7719 x215

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