Emaar Hospitality Group With Meraas Unveils Plans for Vida Za’abeel Hotel and Serviced Residences in Dubai

/Emaar Hospitality Group With Meraas Unveils Plans for Vida Za’abeel Hotel and Serviced Residences in Dubai

Emaar Hospitality Group With Meraas Unveils Plans for Vida Za’abeel Hotel and Serviced Residences in Dubai

|2018-03-27T14:20:44+00:00March 27th, 2018|

Dubai, UAE; March 27, 2018: Emaar Hospitality Group, the hospitality and leisure subsidiary of Emaar Properties PJSC, has expanded the portfolio of hotel projects under its upscale lifestyle hotel and serviced residences brand, Vida Hotels and Resorts, with the new Vida Za’abeel, set centrally in Zabeel, a mega-development by Emaar as a joint venture with Meraas.

Za’abeel is a mixed-use development in the heart of Dubai, overlooking the Zabeel Park, and will feature world-class residences, commercial offices, hotels and leisure attractions. Vida Za’abeel is at the heart of Za’abeel, with direct views of the Dubai Frame, the iconic new attraction in the city, as well as 360-degree vistas of the city including its famed landmarks, Burj Khalifa in Downtown Dubai, and the upcoming icon, Dubai Creek Tower in Dubai Creek Harbour.

It is only ten minutes from the Dubai International Airport, and offers effortless proximity to Downtown Dubai as well as Bur Dubai, which is home to the Al Fahidi Historical Neighbourhood that celebrates Emirati heritage in all its glory.

An elegantly designed twin-tower development of 70 and 68 storeys, Vida Za’abeel will be home to the 220-room Vida Za’abeel hotel and Vida Residences Za’abeel, a collection of serviced apartments in 1, 2 and 3-bedrooms. Vida Hotels and Resorts will operate the hotel and serviced residences, bringing its brand essence of warmth, simplicity and creativity in design-led spaces.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “As a homegrown brand offering a refreshingly different experience for the new generation of business executives, entrepreneurs and leisure travellers, Vida Hotels and Resorts have set a distinctive niche in Dubai’s hospitality sector. Vida Za’abeel is a significant addition to our portfolio of hotel projects that stands out for its central location and spectacular views of the city’s landmarks. With its focus on convenience, creativity and connectivity, Vida Za’abeel will add to the choice of hotel guests and discerning customers who are seeking a vibrant and social hub were inspiring minds can create and connect.”

The Vida Za’abeel towers rise dramatically from landscaped terraces overlooking Za’abeel Park. An inspired response to vertical living, the design juxtaposes the contemporary use of metal and glass with natural materials and thoughtfully designed outdoor spaces. The rectangular forms of the twin towers reflect the setting sun. With its timeless, minimalist design, Vida Za’abeel will stand out for its outdoor terraces on the podium level and observation decks. The interior spaces are artistically designed to capture a contemporary feel, and have an open and light-filled environment.

More details of Vida Za’abeel hotel, including its choices of restaurants and other amenities, will be revealed in due course. Vida Residences Za’abeel will offer a wide range of amenities for its residents including gyms, multi-purpose halls and indoor kids play areas, opening out to landscaped terraces. Individually designed courts, gardens and pools add to the identity of the residential tower and the hotel. For the convenience of residents, the development also has about 3,000 square metres for retail use, including a supermarket.

Vida Hotels and Resorts has two operational properties in Dubai – Vida Downtown and Manzil Downtown – apart from several upcoming projects in the UAE including: Vida Harbour Point, Vida Dubai Marina, Vida The Hills, Vida Dubai Mall, Vida Townsquare, Vida Beach Reem Island Abu Dhabi and Vida Residences Downtown, all in the UAE. The brand has expanded internationally with management agreements to operate Vida Jeddah Gate in Saudi Arabia, Vida Marassi Marina in Egypt, and Vida Marassi Al Bahrain in Bahrain.

About Emaar Hospitality Group

Emaar Hospitality Group LLC is a wholly-owned subsidiary of Emaar Properties PJSC, the Dubai-based global property developer, and manages Emaar’s hospitality and leisure projects globally.

Defining its competency in managing mixed-use property developments, Emaar Hospitality Group owns and manages a diversified portfolio of assets including hotels, serviced residences, golf clubs, polo club, marina and lifestyle dining restaurants.

Emaar Hospitality Group has defined its credentials in the hotel industry with the launch of three brands, each with a distinct niche – Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels.

Address Hotels + Resorts has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards. Address offers a more personal and engaging experience to guests in a premium lifestyle environment, enriching the lives of its guests with luxury, style and elegance. Address Hotels + Resorts is set to operate hotels and serviced residences in Saudi Arabia, Egypt, Turkey, Bahrain, Maldives and other key markets in the region as well as in Dubai.

An upscale lifestyle hotel and residences brand, Vida Hotels and Resorts is for the new generation of business executives, entrepreneurs and leisure travellers. Positioned as a lively and vibrant hub where inspiring minds can create, connect and come alive, Vida hotels are a stimulating environment where style meets convenience and interactivity. Vida Hotels and Resorts has two properties in Dubai and is set to operate hotels and serviced residences in Abu Dhabi, Bahrain, Saudi Arabia and Egypt, and other key markets in the region as well as in Dubai.

Rove Hotels is a contemporary midscale hotel and residences brand developed by Emaar Hospitality Group for a joint venture of Emaar Properties and Meraas Holding. Designed for the new generation traveller and highly mobile socially connected global nomads who recognise value, stays connected through technology and gravitate towards culturally-inspired surroundings, Rove Hotels are reliable, modern, fuss-free and super-efficient. Rove Hotels has four properties in well-connected locations across Dubai and is set to operate further properties in the city. The leisure assets of Emaar Hospitality Group include Arabian Ranches Golf Club, Dubai Polo & Equestrian Club and Dubai Marina Yacht Club. www.emaar.com

About Vida Hotels and Resorts

Vida Hotels and Resorts is a refreshingly different upscale lifestyle hotel and residences brand for the new generation of business executives, entrepreneurs and leisure travellers.

Vida, meaning ‘life’ in Spanish, embraces warmth, simplicity and creativity in design-led spaces. Positioned as a lively and vibrant hub where inspiring minds can create, connect and come alive, Vida hotels are a stimulating environment where style meets convenience and interactivity. 

Vida Hotels and Resorts has two properties in Dubai – Vida Downtown and Manzil Downtown – and will extend its service competencies to Vida Residences. Vida Hotels and Resorts is set to operate hotels and serviced residences in Egypt, Bahrain, Saudi Arabia, and other key markets in the region as well as in Dubai. www.vidahotels.com

Contact: Kelly Home | Nivine William

kelly.home@bm.com or nivine.william@bm.com/+9714 4507 600

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