Eden Roc Miami Beach Unveils $250 Million Renovation and Rebranding
February 21, 2018 2:19pm
MIAMI BEACH, Fla., Feb. 21, 2018 -- Eden Roc Miami Beach, the iconic Miami Beach hotel, is newly transformed after $250 million in renovations and the creation of a reenergized brand experience that provides avid business and leisure travelers alike, and discerning locals, with a fundamentally inclusive hotel experience defined by a vibrant atmosphere, international perspective and a fresh take on luxury. The 415-room refurbished property is bringing the Beach Cosmopolitan lifestyle to guests from around the world by combining the enigmatic spirit of Miami with a beachside attitude that offers an immersive escape.
"As the city of Miami Beach continues to flourish, we look forward to bringing a more distinctive and clearly defined experience to our guests and locals," said Andrea Chapur, ownership, Eden Roc Miami Beach. "Not only has the hotel itself undergone a massive refurbishment, but we have infused every part of the local Miami experience to create a fun and welcoming atmosphere and showcase the one-of-a-kind persona that defines Eden Roc Miami Beach."
Signs of the landmark's $250 million makeover are evident throughout the property – from the complimentary welcome drinks to the utilization of a new in-room pathfinders guide, a program dedicated to bringing the most up-to-date and insider knowledge of the Miami epicurean, activity and nightlife scene. Additional updates elevating the experience include the reimagination of Morris Lapidus' famous 16-seat lobby bar by interior designer David Rockwell, the introduction of the signature Nobu restaurant and the flagship Nobu Hotel tower (boasting a hotel-within-a-hotel concept), soon-to-open Malibu Farm restaurant, and inclusion of Boho Hunter—an upscale boutique featuring contemporary women's fashion & accessories from Latin American designers.
With some of the most breathtaking ocean views and oversized balconies, a refreshing renovation to all 415 spacious guest rooms and suites creates a calm seaside atmosphere, including a number of new amenities, tailored to cater to Eden Roc's celebrated guests.
For those looking to unwind and escape during their stay at Eden Roc, the previous "Spa Eden Roc," will be reinvented as Esencia Wellness. The reinvigorated facility includes the 22,000 sq. ft. Esencia Spa featuring 18 treatment cabins, a spa relaxation room and Eden Roc signature treatments such as the "Rocks, Not Diamonds" volcanic massage, "Mommy-2-be" prenatal treatments and the "Keep Calm" aromatherapy massage. The Esencia Fitness Center, showcases 3,000 sq. ft. of state-of-the-art Technogym fitness machines and a studio offering fitness classes from Miami's best instructors while Esencia Beauty, a boutique hair and nail salon, will provide a truly personalized pampering experience, ensuring each guest is prepped for their vacation in style.
Beyond the personal experience offered in each guest room, a number of hotel offerings have also been added. Epicurean innovation inspired by the flavors of the budding Miami food scene have inspired ERC BITES, a revitalized in-room dining and pool menu, hand-selected by Eden Roc Miami Beach and Nobu Executive Chef, Thomas Buckley. Local farmers and restaurants such as Miami Smokers, Zak The Baker, Florida Beer Company and Collins Fish and Seafood help to create a menu that evokes the true taste of Miami.
To engage with the hotel socially, visit Facebook.com/edenrocmiami or on Instagram @edenrocmiamibeach.
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