Holiday Inn Express Orlando Airport and SpringHill Suites by Marriott Altamonte Springs Will Undergo Renovation Projects Beginning Q1 2016; Other DAD Projects on Horizon
MIAMI, FL – January 25, 2015 – Driftwood Hospitality Management (www.DriftwoodHospitality.com) today announced the first two acquisitions under its new Driftwood Acquisitions and Development (“DAD”) affiliate. Both located in Central Florida, the Holiday Inn Express Orlando Airport and SpringHill Suites by Marriott Altamonte Springs will undergo renovation projects slated to commence in Q1, paving the way for continued growth by Driftwood – and DAD – in secondary and tertiary markets across the United States.
“We are very excited to announce our first two DAD projects planned for this year,” said Carlos J. Rodriguez, CEO and Chairman of DAD. “Both of these properties were successfully managed by Driftwood Hospitality since 2010, which has created a seamless transition for us as owners. As we look ahead to the remainder of 2016 and beyond, we are seeing terrific opportunities for similar acquisitions, including two full service projects currently under contract. This will be a strong year for DAD and we look forward to the development opportunities that exist.”
The Holiday Inn Express Orlando Airport (pictured left) will start its renovation program in the coming weeks, with a transformation that will include the full Formula Blue concept, InterContinental Hotel Group’s new prototype design. Appealing to Holiday Inn Express’s target guests, ‘smart travelers,’ the hotel will feature open and spacious public spaces, integrated power and wireless charging stations throughout the hotel, a market station for on-the-go snacks and refreshments, business center, recreational pool fitness center, as well as the Formula Blue’s staple noise reduction headboard for a good night’s sleep.
SpringHill Suites by Marriott Altamonte Springs (pictured right) underwent a $1.9 million refresh in 2012 that included upgrades to the guestrooms and public spaces. As new owner, DAD has plans to implement a minor improvement plan which includes the lobby area and corridors.
In addition to its first two acquisitions, DAD is pursuing other developments in Florida, including Miami and Fort Lauderdale. The company is projecting five additional acquisitions in new markets by the end of 2016.