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Leading CRM provider to demonstrate latest digital marketing and mobile communication tools for hotels and spas at industry's largest technology show 

Fort Worth, TX - June 18, 2013 - Digital Alchemy, the pioneer of customer relationship management (CRM) and digital marketing solutions for the global hotel and spa market, is bringing its latest technology innovations to the HSMAI ROC Conference on June 24th and HITEC 2013 in Minneapolis, June 25-27. Continuous live demonstrations of Digital Alchemy's comprehensive suite of guest communications and data management solutions will be taking place at HITEC booth # 453 during the event, which is billed as the world's largest annual hospitality technology trade show. Prominently featured at HITEC 2013 will be Digital Alchemy's most recent advances in mobile-based communications as well as an array of CRM solutions designed to meet the growing needs of the hotel and spa market on all platforms.

In response to the industry's burgeoning demand for mobile solutions, Digital Alchemy continues to expand their wide range of both guest-facing and operational mobile tools for hoteliers, including mobile website development, mobile concierge and much more. Mobile Life, which was introduced earlier this year, is an innovative Cloud-based suite of solutions designed to meet virtually every hotel marketing and guest service need via the guest's smart phone or tablet computer. Each solution provides a valuable service to hotel guests while creating strong revenue opportunities and quick ROI for properties.

The centerpiece of Digital Alchemy's new Mobile Life suite is iNeed, a guest-facing mobile solution that makes it easy for guests to digitally submit service requests for common needs such as housekeeping, room service, valet, meeting room service requests and maintenance. Each request is instantly pushed to the hotel's guest response system, displaying the request on a central dashboard for hotel management and staff to view. This dashboard interface allows management to assign requests to the proper staff members or set up automatic notifications and track the status of each request in real time. iNeed is integrated with the hotel property management system, and guest response system to streamline operations and give hotel staff instant knowledge of the guest's identity, preferences, needs and profile. 

While expanding their mobile solutions, Digital Alchemy continues to enhance its vast arsenal of traditional email marketing solutions. Also featured at HITEC 2013, iBlast is another innovative product that allows hotels to increase the speed and efficiency of email marketing and other guest communications through the use of ready-made templates and a self-service system. iBlast serves as a complement to Digital Alchemy's popular eBlast platform and allows properties to send urgent communications on the fly or a traditional email offer to extremely segmented portions of their database. "It is truly revolutionary," said Kelsey McIntyre, Digital Alchemy's Email Campaign Manager. "Hoteliers and spa managers can send a customized email to a very targeted number of guests before, during or after their stay with just a few clicks. They can generate revenue through room or treatment upgrades, on-property specials like happy hour, or invite guests back after departure."  

In addition to the hotel market, Digital Alchemy also specializes in providing CRM solutions for the global spa industry, including both independent day spas and hotel spa facilities. From appointment reminders and cancellation notices to pre-visit marketing messages and post-visit follow-ups, all are designed to help spas of any size craft profitable, long-term relationships with guests. Spa communications can be automated and customized to upsell products and services, reaffirm customer loyalty and gather valuable feedback, helping spas to build incremental revenue through the CRM email platform.

For a personal demonstration of any of Digital Alchemy's digital marketing and CRM solutions for hotels and spas, please see them at the HSMAI ROC Conference or visit booth # 453 during HITEC 2013 in Minneapolis, or visit for more information.

About Digital Alchemy

Since launching the first true CRM solution to the hotel industry in 1999, Digital Alchemy has become an established leader in customer relationship management (CRM) and e-marketing solutions for the global hotel and spa market. With a comprehensive suite of integrated e-mail CRM offerings, the product line has grown to include a powerful and flexible set of tools for building and maintaining profitable relationships with current and prospective hotel and spa guests. Current Digital Alchemy clients include over 650 properties, which include some of the most prestigious independent hotels and resorts worldwide. For more information, please visit

Contact: Susan Harman, VP / Global Sales or for Media inquiries, Andrea Roland Plan A Public Relations & Marketing, Inc. or / +1 817-204-0841 or +1 407-905-0608

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