Imprint Hospitality Acquires New Mexico's Historic Taos Inn
Teya Vitu | The Santa Fe New Mexican | January 10, 2019 1:09pm
Jan. 09--A Denver hotel management company heading a group of investors on Tuesday bought the Historic Taos Inn for an undisclosed price.
The late 1800s property, under the same ownership for 29 years, was listed for $7.1 million since spring.
Imprint Hospitality of Denver is the general partner in the ownership group, and Imprint will manage the property, CEO and co-founder Alexandra Walterspiel said.
Imprint also co-owns and manages the Loyal Duke Lodge in Salida, Colo., and manages Coyote Mountain Lodge and Discovery Lodge, both in Estes Park, Colo.; the Foot of the Mountain Motel in Boulder and the Fort Magruder Hotel and Conference Center in Williamsburg, Va.
Most of these properties, including the Historic Taos Inn, have room rates typically under $100 a night.
"We really talk about lifestyle more than anything," Walterspiel said. "For me, lifestyle is a property that has its own story to tell. Lifestyle can be done well at the two-star level and five-star level."
The story of the Historic Taos Inn is a series of late-1800s adobe buildings surrounding a plaza that was later enclosed to be the inn's lobby. The 44-room property has been a hotel since 1936.
Imprint will undertake renovations over the next two years on a room-by-room basis, including Doc Martin's Restaurant, retaining the inn's character, ambiance and cultural authenticity, Walterspiel said.
"The property overall is in very good shape," she said. "The previous owners have taken very good care of it. We don't have a dollar amount [for the renovations]. It will be a refresh of the guest rooms. All the guestrooms are individual, [in character] anyway."
The name will remain Historic Taos Inn, she said.
"We wouldn't touch the name," Walterspiel said. "It's such a special landmark."
Imprint helped in the creation and branding of the Social Kitchen & Bar at the Santa Fe Sage Inn near the Railyard.
National Geographic Traveler magazine named the Taos Inn among America's 54 Great Inns. The property was added to the New Mexico State Register of Cultural Properties in 1981 and to the National Register of Historic Places in 1982.
"We are honored to manage this iconic property in Taos," Walterspiel said. "We pride ourselves in operating our properties in a locally relevant and connected manner and feel a great kinship with Taos. We are looking forward to further enhancing the connection of the Historic Taos Inn to the Taos community."
She added that Imprint intends to build a relationship with Taos Ski Valley.