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Cross-Tinental has been selected by Danubius Hotels Group as their technology provider, installing SHR’s Windsurfer® CRS platform to enhance distribution strategies

BUDAPEST, Hungary, BARCELONA, Spain, & HOUSTON, TX March 2, 2017—Cross-Tinental, a leading hospitality tech consultancy firm, has been selected by Danubius Hotels Group as its strategic technology provider for implementation of a new Central Reservation System (CRS), Windsurfer® CRS, and Internet Booking Engine (IBE) TopSail™, both developed by SHR, a premiere provider of hotel distribution technologies.  

“We are very happy to announce this agreement with Danubius, one of the premier hotel companies in Eastern Europe,” said David Orensanz, Cross-Tinental CEO. “By using SHR’s industry-leading technologies, Danubius will be able to access a more complete distribution platform, which includes one of the leading booking engines on the market, offering strong integrations and channel connections all in one place.”

Danubius made the move to enhance their distribution landscape to become more competitive, and to strengthen their direct booking channel. The need to raise booking rates was coupled with the technical challenge of addressing various hotel types, spanning cityscapes as well as countrysides, in four different countries, all while reducing interfaces and replacing them with a more streamlined and innovative software from a vendor willing and able to provide custom solutions.

“The fact that Cross-Tinental has such outstanding customer service and is a leader in consultative services for the hotel industry was a deciding factor for Danubius,” said Bogár Zoltán, Group director of Revenue and Distribution for Danubius. “We need a very strong partner, now and for the future, as we will be launching a new website soon using the new booking engine.”

With Windsurfer, Danubius will also be able to do full synchronizations within the property management system when needed, as well as enjoy wider chain management functionalities. Unique features such as Save for Later and Blended Rates will further assist in capturing direct bookings in a highly competitive market.  

"We look forward to working with the Danubius Hotels Group as they seek to enhance their distribution platform,” said Drew Rosser, Vice President of Sales for SHR. “The chain management features of our system in particular will offer the individual properties more guest-pleasing flexibility while maintaining the appropriate level of control over rates and inventory at the corporate level, ultimately helping the company to better reach its revenue goals.”

The new system will be rolled out in 37 hotels under the Danubius Hotels Group brands across Hungary, the Czech Republic, Slovakia, Romania, and the United Kingdom, and are planned go live with the new IBE the end of March, 2017.

About SHR

SHR is a premiere provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHR—having built not one but two Central Reservations Systems (CRS)—is second to none. In addition to serving thousands of properties around the globe with Windsurfer® CRS as well as the Internet Booking Engine, TopSail™, the company also provides Revenue Management for Hire to brands, chains, and management companies. By bringing hoteliers the best in nimble technology, intelligently supported by tested industry experts, SHR fulfills its brand promise every day—keeping hotels competitive.

For more information, please visit

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company

Contact: Jason Emanis, VP of Marketing / 713.333.9944 ext. 124

About Cross-Tinental

The mission of Cross-Tinental is to help great companies from the United States, who have already achieved great technology products for hospitality, to sell and operate in Europe.

Across its Hotel Technology Platform©, Cross-Tinental brings software products, which are complementary to each other and user-friendly, to the European Hotel Industry. Hotel users always have local support service of experts and consultants who solve any issue and help them to become more competitive.

For more information, please visit

Contact: Zsuzsanna Albrecht, VP Sales Central Europe / +49 2131 7384477

About Danubius Hotels Group

The Danubius Hotels Group, based in Hungary, currently operates in 43 hotels. The group’s characteristically high standard city hotels and health & wellness resorts are located in Hungary, Great Britain, the Czech Republic, Slovakia and Romania. 

For more information, please visit 

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