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LYNCHBURG, VA – (March 15, 2019) – Craddock Terry Hotel at Bluffwalk Center, a member of Preferred Hotels & Resorts, is pleased to announce the appointment of Penny Loafer, a Wire Fox Terrier puppy, to the role of Official Greeter and Concierge. Penny Loafer is taking over for 10-year-old Buster Brown, a Virginia Restaurant and Tourism Association lifetime achievement recipient. In addition to welcoming Penny Loafer to the hotel, Craddock Terry will be opening a biergarten as well as undergo a refurbishment to guest rooms, meeting/event spaces and public area.

Penny Loafer oversees greeting guests of the 44-guestroom boutique upscale hotel, and is available to go with visitors on walks to explore the neighborhood including the Historic District and the Lynchburg Dog Park. She is extremely friendly and hypoallergenic so all guests are able to play with her. Craddock Terry Hotel is proud to be dog-friendly and offers their furry friends staying overnight treats, toys, a dog bed and bowl. Guests can also take advantage of the hotel’s dog walking service and their dog can even go for a walk with Penny Loafer. Later this year, the hotel will be introducing a dog room service menu in order to enhance their experience.

“Buster Brown was an integral part of the hotel and welcomed guests for many years. We will miss him dearly and wish him all the best in his retirement,” said Todd Swindell, Hotel Director of Craddock Terry Hotel at Bluffwalk Center. “We are so excited to welcome Penny Loafer as part of our team. We think she gives our guests a lot of joy when they enter and leave the hotel, and she always makes them feel welcome. Having a puppy as our Official Greeter and Concierge is something we are very proud of and believe enhances the guest experience.”

Buster Brown arrived at Craddock Terry Hotel when he was 10 weeks old and stayed for over a decade. He has graced the cover of various travel sections as well as been featured in a wide range of top outlets. Buster Brown has been awarded a retirement income for his lifetime care and was adopted by his main caretaker at the hotel Christin Fox, Craddock Terry Hotel’s longtime Deputy Director. Guests instantly had smiles on their faces when they would see Buster Brown. Penny Loafer has big shoes to fill but guests love her already.

About Craddock Terry Hotel at Bluffwalk Center

Craddock Terry Hotel at Bluffwalk Center is an award-winning boutique hotel located in downtown Lynchburg, VA. Craddock Terry was once a turn-of-the-century shoe factory which has been transformed into an upscale hip hotel blending original brick warehouse architecture with chic modern style and historical artifacts from the heyday of the Craddock-Terry Shoe Corporation. The dog-friendly hotel offers 44 rooms, personalized service, and two award-winning restaurants Shoemakers American Grille and Waterstone Pizza. The hotel also offers almost 4,000 square feet of meeting space perfect for any celebration. In 2019, Craddock Terry will be undergoing a refurbishment to their guest rooms and meeting/event spaces, and will be opening a biergarten.

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