Cornell Quarterly Study Finds Increasing Balance in Online Hotel Reviews
August 6, 2013 11:15am
The authors, who are all on the faculty at University of Las Palmas de Gran Canaria, analyzed a broad and varied sample of 16,680 hotels in 249 tourist areas. They found that early reviews of a business do tend to be disproportionately negative. As the number of reviews increases, however, the reviews become more balanced, and the negative effect is mitigated. Indeed, this study agrees with an earlier CQ article that found that positive comments overall are more common than negative reviews-although many reviews are extremely positive or negative.
Based on this study, the authors suggest that hoteliers should try to increase the number of reviews they receive to balance the positive and negative comments regarding their property, in addition to investigating and correcting the causes of negative comments.
Reviewing the glass ceiling
Also appearing in the August 2013 CQ is a new study by HVS Executive Search which questions the common view of the so-called glass ceiling. Senior author Juliette Boone said the study reveals that personal choices are the greatest hindrance to women's advancement, although workplace barriers do exist. At the same time, both men and women placed family first in their personal priorities, with career coming in third.
Other articles in the August 2013 CQ include content analysis of the top 100 hotels' websites and a model for including customers in hotels' organizational citizenship activities.
cornell school of hotel administration,
Contact: Ashlee McGandy
The 93rd Annual Hotel Ezra Cornell Conference Theme "A Sense of Place" to Explore the Experience Era in the Hospitality Industry
Your Hotel Has a Score or Ranking So Why Shouldn’t Your Guest?
IDeaS Announces 2017 Cornell Revenue Management Scholarship Recipients
How to Encourage Guests to Write Hotel Reviews on TripAdvisor, Yelp, Google and Facebook
Cornell Presents the 2017 Center for Hospitality Research Sustainability Roundtable Summary
Reinvigorate Your Guest Satisfaction Surveys
How to Manage Your Hotel's Online Reputation
The 2017 Cornell/ICHRIE Howard B. Meek Award Presented to Dr. Fred DeMicco
Top 5 Takeaways from Cornell's Master of Management in Hospitality Leadership Development Program
Cornell CHR Report Asks: "Do Property Characteristics or Cash Flow Drive Hotel Real Estate Value? The Answer Is Yes”
3 Ways Your Independent Hotel Can Go From Good to Great
Cornell Research on Hotel Brand Standards: How to Pick the Right Amenities for Your Property
No Reviews Means Bad Reviews: Optimize on the Power of Guest Reviews for Your Hotel
Cornell Study on Labor Law: When Rules Are Made to Be Broken: The Case of Sexual Harassment Law
Cornell Study Examines Emerging Trends in Hotel Revenue Management
Cheryl Boyer to Serve as 2017 Cornell Hotel Society President
Cornell Study Highlights Diversification Benefits of REIT Stock Investments
Hotel Investment Climate Remains Favorable Despite Interest Rate Increases, Cornell Study Suggests
Roundtable Focuses on High-Tech Adoption in Hospitality Industry
Please login or register to post a comment.