Dallas, TX – September 24, 2020 – StayNTouch, TrustYou, and OpenKey release today a new eBook for hoteliers, “Budgeting During a Crisis: What is Mission Critical for the Guest Experience?”. In view of the COVID-19 pandemic, the three contactless technology providers partnered together with the end goal of guiding hospitality professionals through a budget season like none other. The combination of a global health crisis with major economic repercussions and several worldwide travel lockdowns makes it difficult for hoteliers to plan their 2021 budget and foresee the next steps that the industry will follow. The eBook tackles the exact hotel technologies, trends, and investments that are becoming critical in the context of the pandemic crisis and the best ways for hoteliers to navigate this budget season in the midst of constant change and uncertainty.

“Budgeting During a Crisis: What is Mission Critical for the Guest Experience?” explores different topics that are of particular interest and relevance when looking at the future of hospitality, including the current challenges, the value of hotel tech during a crisis, the importance of smart integrations and contactless solutions, as well as reducing technology’s total cost of ownership for hotels. The eBook is divided into the following chapters:

  • Challenges and opportunities in the post-COVID new normal
  • What hotels should consider when evaluating technologies in travel’s new paradigm shift
  • Your tech should play well with others: Why open APIs are imperative
  • Essential contactless solutions that hotels should include in their budget assessments
  • Examining tech’s total cost of ownership
  • Budget now with an eye on the future of hospitality technology

“We are proud and honored to take part in this initiative and to be able to share our knowledge and insights with the hospitality community”, says Valerie Castillo, TrustYou’s VP of Marketing. “Due to this unprecedented crisis, travel and hospitality have been deeply impacted this year and hotel budgets have naturally been cut short, so from now on, every single investment has to have a solid reasoning behind it and a clear payoff.

Nicole Dehler, VP of Product Management at  StayNTouch, adds “In the post-COVID era, mobile contactless technology has become the indispensable tool to deliver heightened levels of service, hygiene, and personalization. We believe that this eBook will help hoteliers optimize their technology investments to streamline their operations and enhance their guests experience.

“There was rarely a more challenging budget season than the one we are preparing for right now”, Jacob Liggett, OpenKey’s VP of Sales and Marketing remarks. “But we do believe that shared information and supportive resources like this eBook will help guide hotel managers in their mission of making the best investments.”

The eBook “Budgeting During a Crisis: What is Mission Critical for the Guest Experience?” is available for free download here.