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MIAMI — November 2017 — The new AC Hotel Gainesville Downtown, a chic and modern 144-room property in the heart of Gainesville, F.L., is nearing completion and is slated to open in early 2018. Located just a Heisman’s throw from Ben Hill Griffin Stadium, more popularly known as "The Swamp," the property will be managed by Concord Hospitality and marks the third AC Hotel in Florida and the first outside of Miami. 

Just steps from the University of Florida, consistently ranked among the top 10 public universities in the U.S., AC Hotel Gainesville Downtown features 144 European-inspired guestrooms. Designed with AC Hotels’ signature entrepreneurial aesthetic, the spacious guestrooms are outfitted with sleek furnishings, warm, wood tones, local artwork and essential tech gadgets for travelers on the go, including Smart TVs to stream Netflix or Hulu and multiple, strategically placed USB ports.

Primed for both business and leisure travelers, the hotel features two meeting rooms with 1,000 square feet of flexible indoor space including The Prairie Room, named after Gainesville’s popular nature park, Paynes Prairie. The hotel will be home to Gainesville’s first rooftop fitness center, a glass-enclosed structure with cardio equipment and a selection of free weights, as well as AC Bar where guests and locals can enjoy handcrafted cocktails, local craft beers and nosh on tapas-style bites. Rounding out the amenities is a rooftop spa pool with sweeping, panoramic views of the UF campus, including “The Swamp,” which roars to life on Saturdays during fall home games.

“Gainesville is most often regarded as a college town, but it is evolving, and we believe the hotel product should follow suit,” said General Manager, Robert Plutto. “When the AC Hotel Gainesville Downtown opens this winter, our ultimate goal is to bring guests an unrivaled level of comfort and sophistication, and provide an unforgettable stay in the heart of Gainesville.”

The property will be part of the newly constructed The Standard at Gainesville, a 10-story, multi-use complex that includes luxury student housing, shops and restaurants.

“AC by Marriott Gainesville’s proximity to the University of Florida, refined design and emphasis on technology will appeal to both business travelers and visitors of the university,” said Mark Laport, Concord’s President and CEO. “The AC Lounge will feature a locally-inspired food and beverage experience that will encourage daytime networking and nighttime relaxation for guests and locals alike.”

For additional information on AC Hotel Gainesville Downtown, visit To follow along with the property’s progress, connect with AC Hotel Gainesville Downtown’s official Facebook page and follow on Instagram @ACHotelGainesville.

About Concord Hospitality

As an award-winning hotel development, ownership and management company, Concord Hospitality Enterprises Company has spent the last three decades building relationships with investors on more than $2.5 billion in premium-branded properties across the United States and Canada. As an operator, both for third party owners and partners, Concord Hospitality instills value from the ground up, developing and managing with a sustainable viewpoint, a focus on quality and hands-on involvement to ensure long-term profitability and success. With the brightest talent, the most innovative processes and a commitment to giving back to the communities where associates live and work, Concord is a company that leads with purpose both internally and externally. Learn more at

Contact: Michelle George

About AC Hotels by Marriott

AC Hotels by Marriott is a lifestyle brand within the Marriott International global portfolio of 19 brands. The brand currently offers a portfolio of more than 80 hotels in Spain, Italy, Portugal, Denmark, Turkey, France and the United States. Growth plans include more than 50 hotels set to open within the next three years throughout the U.S., Canada and Latin America. AC Hotels by Marriott debuted its first U.S. location in November 2014 in the iconic Cotton Exchange Building in New Orleans, followed by AC Hotel® Kansas City in March 2015, AC Hotel® Washington D.C. at National Harbor in April 2015, AC Hotel® Chicago Downtown in May 2015, and AC Hotel Miami Beach in June 2015. For more information, visit

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