Washington, DC (June 7, 2018) – Concilio Labs and The Rainmaker Group today announced a new technology partnership to deliver more actionable and meaningful guest insights to hoteliers.
The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, will leverage the power of Concilio’s proprietary Insights Engine technology to empower hoteliers to understand who their guests are on a deeper level, anticipate needs, predict outcomes and personalize interactions. The alliance and integration partnership will deliver benefits that are squarely focused on making it easier for hotels to harness the power of guest intelligence to make data-driven decisions, while also helping them realize their growth, loyalty and revenue objectives.
“We’re excited to partner with Concilio Labs to help our customers better understand their guests and offer higher levels of personalization,” said Mike Cowles, CEO of Rainmaker. “Rainmaker is revolutionizing the hotel profit optimization landscape beyond the traditional revenue management boundaries to help our clients make better decisions with data and drive measurable results.”
Concilio’s Insight Engine provides guest scoring, dynamic guest profiles, reservation information, and automated actionable insights via machine learning and complex data analysis. With the creation of comprehensive guest profiles, hotels are always just a touch away from critical guest insight such as travel purpose, social influence, loyalty and long-term value. A proprietary guest score makes it easy to compare one guest or guest persona to another. Equipped with this information, hoteliers know what to offer each guest, at the right time, through the right channel, not only ensuring guest satisfaction, but also tracking continued behavior and response to better understand the ROI on marketing campaigns and promotional offers. Additionally, hoteliers can explore and combine data to understand key market drivers and uncover trends.
“We’re thrilled to have the chance to work in partnership with Rainmaker on the delivery of key guest insights data and to enhance hotel-guest relationships,” said Terri Miller, CEO of Concilio Labs. “The combination of Rainmaker’s award-winning revenue management tools and resources and our advanced guest intelligence capabilities make for a very powerful market offering. We look forward to doing great things together.”
Rainmaker and Concilio Labs will be at at this year’s HITEC in Houston. Attendees are invited to visit Booth 1104 to learn more. For more information visit www.letitrain.com and conciliolabs.com.