Choice Hotels Unveils Refreshed Look of Its Four Popular Midscale Brand Logos
May 3, 2019 1:57pm
ROCKVILLE, Md., May 3, 2019 -- Choice Hotels International, Inc. (NYSE: CHH) celebrated its 80th anniversary this year and continued midscale leadership by unveiling refreshed logos for Quality Inn, Clarion, Sleep Inn, and MainStay Suites at its 65th annual convention. Amidst the successful transformation of Choice's flagship Comfort brand and following the recent launch of the Clarion Pointe brand extension, the updated logos exemplify Choice's leadership across all their midscale hotel brands with a fresh and modern look.
The new logos were designed to reflect both the brands' tradition and potential. All will include a "By Choice Hotels" tagline, which lends the company's full power to the brands — starting from the first moment guests see the signage.
"We never stop innovating at Choice, and the new brand identities embrace a modern look and feel without sacrificing the brand equity and rich history guests value today," said Anne Smith, vice president, brand management, design and compliance, Choice Hotels. "The 'By Choice Hotels' endorsement on each logo received overwhelmingly positive feedback from consumers. And owners told us that the connection to our master brand is a value add for their business."
Hotel owners will begin transitioning their signage to the new logos, and all guests can expect to see the new brand logos over the next two to three years on the hotel's exterior and on digital and social channels, including choicehotels.com. Each brand logo is unique to its personality:
Choice's midscale brands, Comfort, Quality Inn, Clarion, Clarion Pointe, Sleep Inn, and MainStay Suites, expect to open more than 150 hotels combined in 2019, including in cities like Brooklyn, N.Y.; Nashville, Tenn.; Oklahoma City; San Antonio; and San Diego.
Tags: choice hotels,
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of December 31, 2018, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
Contact: Pearl Amaechi
Choice Hotels Signs With Hospitality Funding and TQP Capital Partners to Redevelop Historic YMCA in Downtown Burlington as Cambria Hotel
Nobody Asked Me, But… No. 213: Hotel History: Sheraton's Classic Advertising Campaigns
Ascend Hotel Collection Comes to Monterey Bay Area With Addition of Hacienda de Léal
Choice Hotels Opens Clarion Hotel The Hub in Oslo, Norway, Marking Largest Hotel in Portfolio
Choice Signs With Equinox Hospitality to Develop Five Sleep Inn and MainStay Suites Properties
Choice Hotels Appoints Douglas Lisi as Vice President of Revenue Management
CHECO Purchase Company, LLC and Choice Hotels Ink Agreement to Develop 27 WoodSpring Suites Hotels
Choice Hotels Promotes Sonia Egyhazy to Regional Vice President of Franchise Development for Cambria Hotels
Jay Virk & Choice Hotels Enter Multi-Unit Agreement to Develop 15 New-Construction Midscale Hotels
O'Reilly Hospitality Management Opens Cambria Hotel Omaha Downtown in Nebraska
Hammock Worldwide Hotels & Resorts Inks Mid-Atlantic Multi-Unit Conversion Agreement With Choice Hotels
Ash Properties Enters Agreement With Choice for Development of New Cambria Hotel in Jacksonville, Florida
HB Capital Management Enters Agreement for Development of New Cambria Hotel in Alpharetta, Georgia
Brookwood Hotels Enters Agreement With Choice Hotels to Develop More Than 20 New WoodSpring Suites
Choice Hotels Grows Presence in Latin America and Spain With 40 Hotel Openings in 2018
S3D Partners & Choice Hotels to Develop a Cambria Hotel in Seaside Near Monterey Bay, CA
KB Hotels, LLC and Choice Hotels to Develop New Cambria Hotel Waco University Riverfront in Waco, Texas
True North Studio Breaks Ground on New Cambria Hotel in the Roosevelt Row Arts District in Downtown Phoenix
Mopac Hotel Development and Choice Hotels to Develop New Cambria Hotel Austin Near the Domain
Choice Hotels Signs Multi-Unit Agreement With SI Operaciones to Develop 20 Sleep Inn Hotels by 2023
Please login or register to post a comment.