Choice Hotels Signs with Jalili/Spitzig, LLC to Develop a Cambria hotel & suites in Irvine, CA

/Choice Hotels Signs with Jalili/Spitzig, LLC to Develop a Cambria hotel & suites in Irvine, CA

Choice Hotels Signs with Jalili/Spitzig, LLC to Develop a Cambria hotel & suites in Irvine, CA

|2016-01-11T13:53:38+00:00January 11th, 2016|

ROCKVILLE, Md., Jan. 11, 2016 — Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, announced it has signed an agreement with franchise partner Jalili/Spitzig, LLC to develop a new Cambria hotel & suites in Irvine, CA. The 122-room Cambria property will be located at 17662 Armstrong Avenue, and is expected to open in early 2017.

"We're thrilled to announce this new Cambria property in Irvine, CA as we continue to expand our presence on the West Coast," said Michael Murphy, senior vice president, Upscale Brands, Choice Hotels International. "We continue to experience strong momentum in bringing the Cambria hotels & suites experience to new business and leisure travelers in key markets, including southern California. Just recently, we broke ground in Los Angeles on the Cambria hotel & suites El Segundo LAX, which is expected to open in 2016."

Monir and Houshang Jalili along with Jim Spitzig of Level 3 Development, represent the ownership group leading the project. Level 3 Development has developed several mid to upscale hotel projects over the past 10 years. Level 3 Development's sister company is Level 3 Design Group, a nationally ranked Hospitality Interior Design and Purchasing Firm.

"The Irvine area is a prime area for new upscale hotels like the Cambria hotels & suites brand, as Orange County remains the third-largest center in the state for tourism-related employment and attracts an ever increasing number of leisure and business travelers," said Jim Spitzig, president of Level 3 Development.

Nearby cities such as Newport Beach, Costa Mesa, Santa Ana, Tustin, Lake Forest and Laguna Hills feature a variety of tourist and leisure attractions. Amusement parks such as Disneyland and Knott's Berry Farm, as well as the county's 42 miles of beaches, continue to be among the most popular tourist destinations in the state. Additionally, companies representing the technology and automotive sectors have a large presence in Irvine, along with financial, retail and telecommunications firms such as Broadcom Corporation, Verizon and Edwards Lifesciences

Designed as a business travel and leisure brand, all Cambria hotels & suites properties feature a larger lobby to give guests a more social atmosphere; oversized rooms with flexible spaces; and the latest technology that allows guests to stay connected while they travel.

Like all Cambria hotels & suites, the Irvine property will feature other fine amenities such as a contemporary bistro, Social Circle™, serving a menu comprised of local specialties created by Chef Michael DeMaria; wine, beer and freshly prepared grab-and-go gourmet salads and sandwiches; and a barista bar. This property will also boast 600 square feet of meeting space and an indoor pool and fitness center.

About Level 3 Development Level 3 Development, LLC has embraced a well-defined vision, a strong sense of values, guiding principles and a long-range, quality-minded approach to business. Level 3 Development has been a partner in award winning developments with International Franchises throughout the United States.

Level 3 Design Group was established in 1995. The company has earned its national reputation as a leader in hospitality interior design by providing sophisticated, elegant design solutions with unparalleled customer service experiences. Level 3 has consistently been ranked as one of the Top 10 Design Firms and Hospitality Purchasing Firms in the Country and has won numerous industry awards.

About Cambria hotel & suites

Cambria hotels & suites makes business travel easier—and more fun—than ever before. Offering modern decor, rooms that feel like an upgrade, and fresh, local cuisine at our Social Circle™ restaurant, Cambria makes every guest feel like a VIP. There are currently 25 properties open across the country and 30 under development in the U.S. and Canada. To learn more, visit

About Choice Hotels

Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest lodging companies. With more than 6,300 hotels franchised in more than 35 countries and territories, Choice Hotels International® represents more than 500,000 rooms around the globe. As of September 30, 2015, 638 hotels were in our development pipeline. Our company's Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge® and Rodeway Inn® brands provide a spectrum of lodging choices to meet guests' needs. With more than 24 million members and counting, check out our Choice Privileges® rewards program to see how you can reap the benefits of being a member of the Choice Hotels® family. Visit us at for more information. 

© 2016. Choice Hotels International, Inc. All Rights Reserved.

Contact: Scott Carman, Choice Hotels

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