Choice Hotels Signs Franchise Agreements With Organizations Led By African-American Women to Develop Six Hotels Across US and Caribbean
April 18, 2019 3:43pm
ROCKVILLE, Md., April 18, 2019 -- Businesses owned by women of color grew three times faster than other women-owned businesses in the United States last year, yet it is estimated by the National Association of Black Hotel Owners, Operators and Developers (NABHOOD) that less than one percent of hotels are owned by African-American women. Choice Hotels International, Inc.'s (NYSE: CHH) one-of-a-kind emerging markets franchise development team is helping to bridge this gap and extend the opportunity of hotel ownership to underrepresented populations—most recently by awarding six franchise agreements to organizations led by African-American women to develop new hotels across the U.S. and Caribbean.
"We're thrilled to bring these dynamic women-led organizations into the Choice family and look forward to helping them run profitable and successful hotels," said Lester Adams, director, emerging markets, Choice Hotels. "Franchising is a proven path to the American Dream as it allows entrepreneurs to go into business for themselves but not by themselves—and few industries provide the stability and security of hotel ownership."
"Choice has a long-standing history of successfully recruiting aspiring hoteliers into the lodging industry," said Brian Parker, regional vice president of franchise development and emerging markets, Choice Hotels. "In fact, we're the only lodging company with a team dedicated exclusively to growing a diverse franchisee base. Last year, we executed 19 franchise agreements with underrepresented minority and veteran entrepreneurs and have already signed six more contracts this year."
The new-construction hotels and owners include:
"Throughout my career, one of my fundamental objectives has been to develop leaders to grow beyond their current positions, circumstances and limitations," said Tamara Lang-Allen, managing director of The Mangrove ECO Boutique Hotel Properties, LLC. "With a hospitality career spanning over 30 years, it has always been a lifelong dream to own a hotel in my native Virgin Islands. Choice Hotels and the emerging markets team has made that dream a reality. It is also my sincere hope to engage and inspire all women, specifically the younger generation of Virgin Islands, to pursue careers in hospitality, education, and reach their dreams by all means."
For more information, visit www.choicehotelsdevelopment.com/incentives.
Tags: choice hotels international inc.,
emerging markets franchise development,
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 7,000 hotels, representing nearly 570,000 rooms, in over 40 countries and territories as of December 31, 2018, the Choice® family of hotel brands provides business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
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