ROCKVILLE, Md. (August 23, 2018) – Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel franchisors, has promoted Pete Metzger to franchise development regional vice president of the Ascend Hotel Collection brand. In this new role, Metzger will lead the growth of the brand’s footprint in North America and the Caribbean.

“Since its launch 10 years ago, the Ascend Hotel Collection brand continues to rapidly expand and solidify its position as the industry’s first and largest soft brand,” said Mark Shalala, vice president, upscale franchise development, Choice Hotels. “In the past six months alone, we’ve strengthened our presence in top leisure markets around the world, including Dania Beach, Los Angeles, San Antonio, and the Dominican Republic. Pete played an important role in these projects. His leadership and passion for the industry will help take the brand to the next level.”

Metzger has been an integral member of Choice’s development team for several years, most recently serving as director for the Ascend Hotel Collection brand. In this position, he was responsible for identifying growth opportunities in the southeast United States and Caribbean, and for building relationships with current and prospective owners and developers.

Earlier in his career, Metzger held various sales and franchise development positions within the industry, including a global sales manager for Choice’s other upscale brand, Cambria Hotels. During his tenure, he has been named Salesman of the Year three times. Metzger earned his bachelor’s degree from Arizona State University.

For more information on Choice Hotels development teams, and upscale development opportunities, please visit