ROCKVILLE, Md., Nov. 4, 2019 — Choice Hotels International, Inc. (NYSE: CHH) and Koucar Management celebrate the official start of construction on Detroit’s first Cambria hotel: the Cambria Hotel Detroit Downtown. Slated to open in 2020, the modular-construction, six-story, 158-room upscale hotel will become the Cambria brand’s second location in Michigan. Nine other Cambria hotels have already opened their doors this year, together representing over 1,200 upscale rooms. Three more Cambria hotels are expected to open in top-tier markets across the country by year-end.

This milestone was marked at an event attended by local dignitaries and prominent Detroit business leaders. Speakers at the event included Janis Cannon, senior vice president, upscale brands, Choice Hotels. In addition, celebrity chef Fabio Viviani provided an exclusive cooking demonstration.

“We are thrilled to see this project further Detroit’s inspiring economic growth and we are proud to be a player in the ongoing development of this vibrant and historic community,” Cannon said. “The hotel’s desirable location in the city’s booming downtown central business district will appeal to an influx of business professionals and leisure travelers to the Motor City. We look forward to this location joining the award-winning Cambria Hotel Traverse City in providing Michigan travelers with locally inspired lodging options to meet all their travel needs.”

Located at 600 W. Lafayette Blvd., the Cambria Hotel Detroit Downtown will be a part of an adaptive reuse of the historic former home of WWJ studios, situated in a lively neighborhood that has played a vital role in the city’s ongoing revitalization. The site is a short drive from various national corporate headquarters, including Ford, General Motors, Chrysler and Quicken Loans, as well as Wayne State University, Henry Ford Hospital, Detroit Medical Center and TechTown — Detroit’s urban technology and research center. Several event venues are convenient to the hotel site, including the TCF Convention Center two blocks away, Little Caesars Arena, Comerica Park and Ford Field, as well as a number of museums, breweries and restaurants.

The Cambria Hotel Detroit Downtown will feature brand hallmarks tailored to the needs of modern travelers, including:

  • Immersive, spa-style bathrooms with Bluetooth mirrors.
  • Contemporary and sophisticated guestrooms, complete with modern fixtures, abundant lighting, and plush bedding.
  • Rooftop bar with pool.
  • Onsite restaurant, Verona by Fabio Viviani, featuring freshly made food, local craft beer on tap, wine, and specialty cocktails.
  • Multi-function meeting space.
  • Grand ballroom.
  • State-of-the-art fitness center with spa amenities.
  • Locally inspired design.

The Cambria Hotel Detroit Downtown is being developed through a joint venture between two Michigan-based companies: Means Group Inc. in Detroit and Koucar Management LLC in Troy. Koucar Management recently celebrated the start of construction on Cambria’s fifth location in the Washington, D.C., metro area last month. The group also has Cambria hotels under construction in Portland, Maine, and Shelby Township, Michigan.

There are currently 48 Cambria hotels open across the U.S. in popular cities, such as Chicago; Dallas; Los Angeles; Nashville, Tennessee; New York; New Orleans; Phoenix; and Washington, D.C. The brand is on pace for a record-breaking openings year in 2019 and is fast approaching 50 open Cambria hotels.

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