Choice Hotels, Along With Longtime Franchisees Magnolia Hospitality Group and Champion Hotels, to Develop Eight Midscale Hotels
September 25, 2018 1:24pm
ROCKVILLE, Md., Sept. 25, 2018 -- Choice Hotels International, Inc. (NYSE: CHH) has reached agreements with longtime franchisees Magnolia Hospitality Group and Champion Hotels for the development of eight midscale hotels to be located throughout the country, which include a mix of new construction and conversion projects as well as a dual-brand location.
Building on its decades-long relationship with Choice, Magnolia Hospitality Group will open five new hotels in Texas:
Champion Hotels, which has worked with Choice for four decades, signed franchise agreements for three Comfort properties:
"The growth of our midscale brands is a testament to our strong value proposition and outstanding product," said Brian Quinn, head of development, new construction, Choice Hotels. "Choice's long-lasting relationships with our franchisees sets us apart, allowing us to fortify our leadership in the expanding midscale segment."
Magnolia Hospitality Group is an experienced developer, opening their first hotel more than 30 years ago. Magnolia Hospitality Group now has several Choice hotels open or under development throughout Texas and Louisiana. Champion Hotels is the largest privately held hotel operator in the United States, with more than 150 franchised hotels.
"Choice has been an incredible teammate for many years, providing great support and resources throughout the development process and beyond. The recently executed franchise agreements exemplify our sustained confidence in Choice and their brands," said Mukund "Mike" Patel, chief executive officer, Magnolia Hospitality Group.
"Choice Hotels is committed to ensuring its brands deliver tremendous value for guests and owners alike. We've been especially impressed by how Choice and franchisees worked together to transform the Comfort brand—which guests now love more than ever," said Champ Patel, chief executive officer, Champion Hotels. "We look forward to continuing to invest in our portfolio, and Choice Hotels, for years to come."
For more information on Choice Hotels development opportunities, please visit www.choicehotelsdevelopment.com.
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Choice Hotels International, Inc. (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. With more than 6,800 hotels, representing more than 550,000 rooms, in over 40 countries and territories as of June 30, 2018, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit www.choicehotels.com.
Contact: Alannah Don
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