Revitalization of Historic Accommodation is Management Company’s Tenth College-Town Property
CHARLESTON, S.C. (March 1, 2021) – Leading hospitality management company Charlestowne Hotels announces the opening of Hotel Morgan, a Wyndham Hotel located in Morgantown, West Virginia. Hotel Morgan is the company’s tenth opening in a collegiate market and eighth adaptive reuse project. Charlestowne worked in partnership with Thrash Group to oversee a year-long renovation of the 95-year-old property, and will now take over hotel management, inclusive of operations, marketing, revenue management, and talent acquisition.
A historic boutique hotel, Hotel Morgan features 81 guest rooms and two suites, along with two grand ballrooms, two boardrooms ideal for meetings, a state-of-the-art fitness center, and a rooftop event space. The property’s on-site restaurant, Anvil + Ax, is also managed by Charlestowne and serves specialty coffee and breakfast in the morning with modern cocktails, local craft beers, and a menu of shareable plates in the evening. The property sits in the heart of downtown Morgantown, minutes away from the West Virginia University campus and near the area’s renowned outdoor attractions including Coopers Rock State Forest.
“Morgantown attracts an intersection of leisure and social segments associated with WVU; two distinct audiences that are expected to come back with renewed strength in the coming year,” says Kyle Hughey, executive vice president and COO at Charlestowne Hotels. “To appeal to both segments, we approached Hotel Morgan with a mix of locally driven F&B, creative and operationally friendly packages for current Mountaineers and alumni, and a renewed focus on meeting and events services.”
Charlestowne opens Hotel Morgan with a refreshed set of amenities and programming crafted to connect guests with the surrounding community. Featuring two expansive ballrooms, the property is ideal for hosting special occasions and local functions of all sizes. The hotel also offers multi-tier buyout options and hired a full-service banquets team to manage a range of corporate and academic events, alumni reunions, and weddings.
“Charlestowne’s personalized approach to renovation and rebranding is unrivaled. We sought their expertise to strike a balance between honoring the Hotel Morgan’s heritage and introducing contemporary touchpoints designed with a college-town traveler in mind,” says Ike Thrash, founder and managing member at Thrash Group. “Hotel Morgan has served as a pillar of the Morgantown community for close to a century, and we’re confident in Charlestowne’s ability to skillfully navigate the property through the shifting landscape of today’s university market space.”
Charlestowne Hotels will oversee full-service management operations at Hotel Morgan, with a focus on elevating the boutique guest experience and expanding culinary programing. Hotel Morgan joins the company’s substantial portfolio of collegiate hotels, including properties located on or near the campuses of Clemson University, Colgate University, Sewanee – the University of the South, Longwood University, Colorado Mesa University, Elon University and the University of Arkansas.